Area Sales Manager | State College

Shaner Hotels is excited to offer an outstanding career opportunity at the Holiday Inn Express State College at Williamsburg Square, located in beautiful State College, Pennsylvania. Whether you're cheering on the Penn State Nittany Lions, exploring the area's renowned arts and cultural festivals, enjoying outdoor recreation, or supporting the region's thriving business community, State College offers something for everyone.

Conveniently located just off Interstate 99 and only four miles from University Park Airport (SCE), our 106-room Holiday Inn Express provides guests with exceptional comfort and convenience. The hotel features spacious guest rooms and suites, 860 square feet of flexible meeting space, and our signature complimentary hot breakfast, all just minutes from downtown State College and the Penn State University campus.

As a member of the Shaner Hotels team, you'll be part of an award-winning hospitality organization committed to delivering exceptional guest experiences while providing associates with opportunities for professional development, career advancement, and long-term success. Whether you're beginning your hospitality career or looking to take the next step, the Holiday Inn Express State College offers a welcoming environment where you can grow, succeed, and make a lasting impact.

Shaner Hotel Group

Shaner Hotels is one of the hospitality industry's leading award-winning hotel owner-operators and management companies. Our growing portfolio includes more than 70 full-service, select-service, extended-stay, and resort properties, representing over 8,000 guest rooms across 14 states and three countries.

We proudly partner with many of the world's most recognized hospitality brands, as well as distinctive independent hotels, delivering exceptional guest experiences and operational excellence across every property.

Beyond hotel management, Shaner Hotels provides a comprehensive range of hospitality services for investors, hotel owners, and brand partners, including hotel development, design and construction, revenue management, e-commerce, sales and marketing, human resources, accounting, and operational support.

Whether you're joining one of our hotels or our corporate team, you'll become part of an organization committed to innovation, professional growth, and delivering outstanding hospitality. At Shaner Hotels, we invest in our people and provide opportunities to build rewarding careers across every area of the hospitality industry.

What You'll Do

• Bring enthusiasm, professionalism, and flexibility to a dynamic hospitality environment.
• Develop, manage, and grow business within assigned market segments to meet or exceed revenue goals.
• Identify and pursue new business opportunities, including corporate accounts, associations, sports teams, tour operators, government agencies, and group business.
• Build and maintain strong relationships with new and existing clients to encourage repeat business and long-term partnerships.
• Collaborate with hotel leadership to develop sales strategies that increase occupancy, ADR, and overall revenue.
• Create and promote seasonal packages, special promotions, and targeted marketing campaigns to drive business during need periods.
• Represent the hotel at trade shows, networking events, Chamber of Commerce meetings, and community organizations to strengthen brand awareness and generate new leads.
• Ensure all daily sales operations are completed efficiently while maintaining compliance with hotel, brand, and company policies and procedures.
• Maintain current knowledge of market trends, competitive activity, and local economic conditions to identify opportunities for growth.
• Foster strong communication and collaboration with General Managers, department leaders, and hotel teams to deliver exceptional guest experiences.
• Participate in sales meetings, forecasting, and strategic planning.
• Maintain a flexible schedule, including occasional evenings, weekends, and holidays, as business needs require.

• Perform other duties as assigned.

  What We're Looking For

• Minimum of 4 years of progressive sales experience, preferably within the hospitality industry.
• Proven ability to develop new business, manage key accounts, and consistently achieve sales goals.
• Strong relationship-building, negotiation, presentation, and communication skills.
• Working knowledge of hotel operations and hospitality sales practices.
• Familiarity with sales and marketing tools, CRM platforms, and lead generation strategies.
• Knowledge of the local market and business community is highly desirable.
• High school diploma or equivalent required; Bachelor's degree in Business, Hospitality Management, Marketing, or a related field preferred.
• Bilingual English/Spanish is a plus.
• Ability to interpret operational documents, policies, procedures, and Banquet Event Orders (BEOs).
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.

• Knowledge of local attractions, events, and community resources that support hotel sales efforts.

  Why Join Us?

• Opportunity to make a direct impact on hotel growth and market success.
• Collaborative leadership team and supportive work environment.
• Career advancement opportunities within a growing hospitality organization.

• Competitive compensation and performance-based incentives.