Program Manager, Digital Engagement

At Mitratech, we are a team of innovators focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading-edge technologies available.

For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries.

As we continue to grow, we're always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work!

Job Overview

We areseekinga strategic, data-drivenProgramManager of Digital Engagementto lead our B2Cand clientdigital engagement strategy across the full customer lifecycle. This roleis responsible fordriving awareness, onboarding, engagement, retention, and lifetime value through personalized, omnichannel digital experiences.The ideal candidate blends marketing, product thinking, lifecycle strategy, and analyticalexpertiseto create meaningful customer connections that drive measurable business outcomes.

Essential Duties & Responsibilities:

Digital Engagement Strategy

• Develop and execute a comprehensive B2C digital engagementframework and customer adoptionstrategy aligned to company customer engagementobjectives.

• Partner with teamstoidentifyopportunities to increase productusage,engagementand customer health

• Oversee digital customerprogramsacross email, SMS, push notifications, in-app messaging, social, and web personalization.

• Define segmentation frameworks and personalization strategies toimprove engagementandrelevance.

Customer Lifecycle & Retention

• Design lifecycle journeys from acquisition through retention and advocacy.

• Optimizeprograms that accelerate customeronboarding, engagement, win-back, andloyalty.
• Increase customer lifetime value (LTV) through data-informed engagement tactics.

Data & Performance Optimization

• Establish KPIs and reporting dashboards to measure engagement, retention, and revenue impact.

• Leveragecustomer feedback,A/B testing, experimentation, and behavioral analytics to continuouslyoptimizedigital engagementprograms.

• Translate data insights into actionable strategies and executive-level reporting.

Core Competencies

• Customer-obsessed mindset

• Strategic thinker with strong execution skills

• Data-driven decision maker

• Strong communicator and influencer

• Highly collaborative and cross-functional

• Growth-oriented and experimental

• Must have grit

Requirements and Skills:

• 5-7yearsof experience incustomer engagement, customer success operations,B2C digitalmarketing, ordigital engagement.

• Experience driving customer adoption, retention, engagement or lifecycle programsin SaaS technology, insurance, healthcare, retail, or consumer tech industries.,

• Experience building and scaling digital customer journeys and engagement programs

• Hands onexperience withcustomer engagement andmarketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Gainsight Journey Orchestrator, SendGrid,etc.).

• Strong analytical skills with hands-on experience in experimentation and performance optimization.

• Experiencebuilding cross-functionalprograms andinitiatives ina fast-paced environment.

• Familiarity withcustomer dataplatforms(CDPs), behavioral analytics tools, and personalization engines.

• Experience with Pendo and engaging with customers through a digital platformis a plus

• Strongcommunication,presentation,and management skills.

• Exceptional self-starter skills and ability to manage issues and projects to completion.

• Proven leadership, oral/writtencommunication,and problem-solving skills.

• Solid PC skills including thorough knowledge of MS Word, PowerPoint, Excel.

• Ability to explore ways to improve and promote quality, accuracy, and thoroughness.

Education, or equivalent:

• Bachelor's degree (B. A.) from four-year college or university; or equivalent combination of education and experience

Compensation

We will disclose intended pay ranges in our job ads for US-based opportunities - This role can be performed 100% remote anywhere in the US. Anticipated Pay: $110,000 Annually USD

Total compensation includes US employee benefits and annual bonus eligibility.

Benefits we offer:

• Health, Dental & Vision Insurance *
• 401 (k) + Employer Match *
• Unlimited PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
• STD, LTD & Group Life Insurance
• Paid Parental Leave
• Pet Insurance
• FSA & HSA Options
• Employee Assistance Program

Perks we offer:

• Remote Work
• Career Advancement & Professional Development Opportunities
• Employee Recognition
• LinkedIn Learning Platform

Mitratech is proud to be an EEOE, M/F/D/V, and we are committed to diversity both in practice and spirit at the corporate level.Mitratech participates in the Electronic Employment Verification Program. E-Verify is an Internet-based system that compares information from an employee's I-9 to data from the U.S. Department of Homeland Security and Social Security Administration Records. To learn more, visit:everify.com

We are an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability, or veteran status.