Workfront System Administrator Associate

Be part of an amazing story

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Senior Manager, Workfront System Administrator serves as the strategic owner and architect of Macy's enterprise marketing work management platform, anchored in Adobe Workfront. This role is accountable for designing, governing, and evolving the operating model that enables how marketing work is requested, prioritized, resourced, executed, integrated, and measured across Macy's Marketing organization. This role defines platform architecture, governance frameworks, and cross-system alignment, ensuring Workfront operates as a scalable enterprise system of record that supports marketing strategy, campaign and project management, capacity planning, and operational performance analytics. This position partners closely with Marketing Leadership, Product Management, Marketing Technology, Engineering, and Business Intelligence to translate business strategy into sustainable platform design.

What You Will Do

Platform Architecture & Strategy: Adobe Workfront

• Owns the enterprise architecture for marketing work management, including data models, object standards, workflow design, intake frameworks, and reporting structures
• Defines and maintains the long-term platform roadmap, aligning Adobe's product roadmap to Macy's marketing strategy and operating priorities
• Serves as the design authority for how marketing work is structured, governed, and scaled across portfolios, programs, and channels
• Evaluates, pilots, and governs the use of AI driven capabilities within Adobe Workfront and adjacent technologies-including native Adobe in app intelligence and approved third party AI tools-to enhance workflow efficiency, intake quality, demand forecasting, reporting insights, and user productivity
• Evaluates architectural tradeoffs (standardization vs. flexibility) to ensure scalability, governance, and analytical integrity
• Participates in Adobe product roadmap alongside Product Management and translates it into how enhancements or system changes can benefit Macy's
• Plays a key role in Adobe Workfront supplier relationship related to system development and advancing utilization within Macy's user groups

Governance & Decisioning: Platform regulation, driving adoption and use of Workfront

• Leads the Workfront Governance Council, setting and enforcing enterprise standards for configuration, usage, and change management across Marketing and on partnering departmental teams
• Establishes guardrails to protect data integrity, reporting accuracy, and downstream analytics
• Defines configuration rules and approval paths for changes with integration or reporting impact
• Acts as the final decision-maker on platform design choices that affect cross-team workflows or enterprise metrics
• Directs in system implementation for functionality modules or new/existing group rollouts
• Develops an annual Workfront enhancement/update plan in collaboration with Product Management and Tech that incorporates new releases from Adobe paired with current functionality
• Defines enablement strategies that ensure platform adoption aligns with intended architectural design
• Elevates platform literacy across Marketing by explaining why design decisions matter-not just how to use the system

Platform Operations & Configuration Delivery: Ensuring system utilization, user adoption and stability

• Executing configuration changes (custom forms, templates, routing logic, portfolios, etc.) that are aligned to the platform's architecture and governance standards
• Managing user-level support, access, and permissions to maintain data quality, integrity, and compliance with governance models
• Responding to and triaging Workfront support requests where platform expertise is required to validate business impact or architectural alignment
• Conducting routine platform audits, resolving data inconsistencies, and ensuring configurations continue to support scalable reporting and workflow design needs
• Conducts regular audits on system utilization and data to increase system quality, resolve inconsistencies and correct workflows

Cross-System & Martech Ecosystem Integration

• Partners with Marketing Technology and Engineering teams to ensure platform alignment and architectural compatibility across the Martech ecosystem
• Designs Workfront configurations with awareness of integration impacts to data pipelines, reporting environments, and downstream execution systems
• Collaborates on intake, metadata, and workflow design to support future automation and system connectivity

Process Architecture & Platform-Enabled Optimization

• Partners closely with the Sr. Manager, Process Design & Optimization to translate future state marketing workflows into scalable, system enabled solutions within Adobe Workfront
• Ensures that all process design and optimization efforts serve as direct inputs into platform architecture, informing how Workfront is configured, automated, and governed
• Co designs end to end workflows that not only improve operational efficiency, but fully leverage Workfront capabilities-including automation, routing logic, standardized intake, metadata architecture, and system driven controls
• Acts as the system translation authority, validating that newly designed processes are accurately and effectively represented through Workfront configuration, workflows, and data models
• Identifies opportunities where platform capabilities can replace manual process steps, reduce handoffs, and automate decisioning through intelligent workflow design
• Ensures alignment between process intent and system behavior, confirming that Workfront operates as the execution engine for agreed upon operating models rather than a point in time documentation of process
• Continuously evaluates how evolving Workfront functionality can unlock additional automation and optimization opportunities, feeding insights back into future process design initiatives
• Partnering with process training team in delivering training, job aids, and onboarding to support user adoption and ensure users operate in alignment with platform standards

Analytics Enablement & Decision Support

• Architects the operational data model that enables portfolio, capacity, and performance reporting
• Partners with Business Intelligence to ensure Workfront metadata and configurations support reliable, scalable analytics
• Owns the definition of platform KPIs and operational success metrics
• Designs reports and dashboards to aid in user workflow, portfolio/program/projects, channel project types and resource management

Who You Are

The Basics

• 7-10 years of experience in Adobe Workfront with a focus on solution architecture, governance, and enterprise platform design
• 3+ years of experience designing integrations using Workfront Fusion and connecting Workfront to enterprise systems via APIs (strong technical background is required)
• In-depth knowledge of Adobe Workfront architecture, features, and functionalities
• Experience with system integrations using Workfront Fusion, connectors, and APIs
• Workfront architecture experience within a large corporation or retailer
• Familiarity with marketing end-to-end lifecycle management
• Proven experience designing scalable workflows, intake models, and reporting structures
• Experience with reporting pipelines (e.g. Snowflake, PowerBI, Tableau, or QuickSight)
• Strong ability to translate business strategy into system architecture
• Experience partnering with Product, Engineering, and BI teams in a matrixed enterprise

Preferred

• Adobe Workfront Architect, Workfront Core Developer, or Fusion Developer certifications
• Experience with Adobe Experience Cloud (AEM, Journey Optimizer, Marketo, Analytics, Target)
• 5+ years of marketing experience preferred
• Master's degree in Business Administration, Information Technology, or equivalent experience
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule, including days, evenings, weekends, and holidays, based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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