New

Inside Sales Representative

Cleveland Brothers CAT
$40,000.00 - $110,000.00 / yr
competitive compensation market leading benefits package: medical, dental, vision, life insurance, 401(k) match, short- and long-term disability, health savings account, pto, profit sharing
United States, West Virginia, Shinnston
5541 Benedum Drive (Show on map)
Apr 23, 2026
Cleveland Brothers, the largest Cat dealer in Pennsylvania, northern West Virginia and western Maryland, has an immediate opportunity for an Inside Sales Representative. This position is base plus commission with unlimited earning potential. Cleveland Brothers Equipment Co., Inc., your local Caterpillar dealership, is looking for a highly motivated self-starter to join our growing team of established and successful sales professionals. ISR positions are designed to take an entry level salesperson and develop them into a sales professional with unlimited growth potential. We offer multiple levels of training and understanding of the products and services we offer our clients. Helping the perfect candidate to achieve their goals both professionally and personally. Our ideal candidate would be someone with a drive to win in both a solo and team sales environment. This candidate would possess basic sales skills and some industrial background (preferably in Construction, Agricultural or similar). A positive attitude coupled with a genuine desire to assist customers is a big plus. Job Summary: The Inside Sales Representative (ISR) position is both a telephone and in person sales position. The goal of the ISR is to identify, establish or re-establish and maintain contact with small- to medium-sized construction and agriculture customers to increase sales of equipment and other company solutions to retail customers in his or her geographic region. To be successful, the ISR must strive to reach these customers via multiple lines of communication to transact product support and sales business. The ISR will focus on customers that are currently unassigned or underserved. The customers assigned to an ISR are typically small construction, landscape, specialty trade and agriculture customers. Some customers do not have Caterpillar equipment, but they can still benefit from our suite of offerings and may be prospects to own Cat machines in the future. Details & Essential Functions: Account qualification and updating: ISRs will proactively manage a large account base in their assigned territory with the focus on growing sales and rental of machines and attachments. ISRs will qualify accounts, update the customer's complete account information, and begin to help these customers develop relationships with key Cleveland Brothers personnel. Promote Dealership services: ISRs will promote all aspects of the Dealership by selling machines, attachments, rentals, as well as promoting our parts, service, labor, Customer Support Agreements, etc. to assigned customers and prospects. Sales and customer satisfaction: Through the needs analysis process, ISRs will determine individual customer's needs and provide solutions to meet them. Relationship building: The ISR is the primary contact from the Dealer to these customers. The ISR's ability to develop a strong positive relationship with his/her customers and fellow employees is critical to his/her success. Teamwork: ISRs will partner with Field Sales Representatives to schedule and conduct off-site demos and other necessary field sales functions. Where applicable, ISRs will develop and qualify equipment and/or parts and service leads for larger equipment and forward them to the outside sales organization. Knowledge, Skills & Abilities: Demonstrated experience and knowledge of sales skills necessary to sell a premium priced product. Ability to develop and maintain product knowledge of Caterpillar and Cleveland Brothers solutions. Proven competence in personal disciplines, relationship skills, strategic selling, and tactical selling. Ability to assess customer needs and evaluate customer satisfaction. Ability to develop and maintain effective working relationships with others. Ability to persuade and influence others. Ability to quickly identify problems, approach work from a solutions-based focus, and develop creative solutions to complex issues. Proven competence in oral and written communication skills. Must be a self-starter. Education & Experience: Bachelor's degree in business administration or marketing, or equivalent work experience requested. Minimum of 1 year industry related experience preferred. Minimum of 1 year retail sales or other sales experience preferred. Acceptable driving record and valid driver's license required. Must be able to communicate effectively (speak, read, comprehend, write, and speak in English). Why Join the Cleveland Brothers Team: Market Leading Benefits Package: Medical, dental, vision, life insurance, 401(k) match, short- and long-term disability, health savings account, PTO, Profit Sharing Account. Advancement: Take your career to the next level with a dynamic organization that wants to see you succeed! In addition to room to grow in this role, there are limitless opportunities across 29 locations whether you want to move up, or into another division of the company. Stability: Cleveland Brothers has been around for 75 years. Experience tremendous job security in an essential role with an organization that is around for the long haul. About Us: For nearly 80 years, Cleveland Brothers Equipment Co., Inc. has proudly served as the exclusive Cat dealer for western, central, and northeastern Pennsylvania, northern West Virginia, and western Maryland. Since 1948, we've built a legacy as a trusted partner in the construction, mining, forestry, and agricultural sectors. From our 30 locations, we deliver comprehensive solutions, including high-quality new, used, and rental equipment, genuine parts, and expert service. Beyond our extensive machinery offerings, we provide diverse solutions, such as industrial engines and generators all supported by our knowledgeable team of professionals. At Cleveland Brothers, we're more than a dealer; we're your dedicated partner committed to helping you achieve your goals. Discover how we can support your operations at www.ClevelandBrothers.com. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.