Communications Partner, Specialty Coatings

As Global Marketing Communications Partner, Specialty Products you manage global internal and external communications efforts for one of PPG's strategic departments, Specialty Products (SP). You will work in a fast-paced environment with leadership from one of PPG's most diverse businesses. You will define and developing a marketing communications strategy and plan that aligns with business strategy and goals. You will partner with outside marketing, communications, and advertising freelancers and agencies to implement tactics and meet established goals. You will be on an on site/hybrid schedule and based in the Monroeville location and report to the General Manager, Specialty Products.

Key Responsibilities:

• Work with global business leaders to develop global strategic communications plans. These plans align with goals to guide awareness and familiarity of PPG, enhance the reputation of the company, and contribute to efforts to improve sales of specialty products.
• Partner with business leaders, strategic market managers and product managers to develop annual communication strategies that support and accomplish goals globally.
• Help implement marketing communications programs through the execution of creative content (both digital and print), promotion, and mechanisms that drive customer experience.
• Promote earned media strategy and edit press releases and other media materials related to new products, events, capacity expansion, M&A.
• Develop digital marketing strategies including SEO, SEM and marketing automation to bring traffic to websites and increase awareness for PPG products.
• Coordinate tradeshow participation and industry events, including identification of opportunities to participate in, overall messaging strategy and customer engagement plans.
• Collaborate with business leaders to develop and refine product/segment messaging, ensuring consistency across products, and develop message maps and talking points.
• Lead product-line branding strategy development and serve as trademark gatekeeper working with product managers and trademark council to manage new product name creation, trademark clearance, registration and compliance needs.
• Develop and implement strategies for lead nurturing, customer engagement, improve pipeline conversion and increase sales and improving customer loyalty.

Qualifications:

• Bachelor's degree in marketing, communications, business, advertising or other related field of study.
• At least 10+ years of experience in communications, marketing communications, advertising, corporate communications, public relations, media relations, brand marketing, or related field.
• Demonstrated ability to lead full toolbox of communications strategies and office software and digital marketing tools and counsel senior company leaders.
• Experience in a technical field where translation of technical information for general audience messaging was required.
• Exceptional writing, analytical and persuasive skills, ability to multi-task, and working knowledge of Associated Press style.
• Experience reviewing creative and messaging for accuracy and compliance with legal requirements (FTC marketing standards and Green Guides, ADA, CAN-SPAM, GPSRIS, etc.

Despre noi:

PPG: PROTEJM I INFRUMUSEM LUMEA

Prin leadership in inovaie, sustenabilitate i culoare, PPG ajut clienii din pieele industriale, de transport, produse de consum i construcii, precum i din post-vanzri, s imbunteasc mai multe suprafee in mai multe moduri decat orice alt companie. Pentru a afla mai multe, vizitai www.ppg.com i urmrii @PPG pe X.

The PPG Way 2030

Suntem campionii clienilor

Proactivi. Indrznei. De incredere. Tot ceea ce facem incepe cu clienii notri. Ascultm, acionm rapid i nu ne oprim pan nu le rezolvm cele mai mari provocri. Atunci cand clienii notri catig, cretem cu toii.

Acionm cu scop i vitez

Agili. Condui de date. Autonomi. Ne asumm riscuri inteligente pentru a rmane inaintea concurenei. Lucrm proactiv i cu agilitate, folosind date de calitate pentru a dezvolta soluii care creeaz valoare.

Suntem operatori exceleni

Productivi. Colaborativi. Responsabili. Indiferent de rolul nostru, identificm problemele, ne asumm responsabilitatea i aducem intotdeauna soluii. Suntem atat proactivi, cat i receptivi pentru a susine imbuntirea continu i pentru a livra rezultate. Ne sprijinim echipa din prima linie - imaginea PPG in faa clienilor.

Luptm ca s catigm

Orientai spre viitor. Determinai. Ambiioi. Suntem pasionai de creterea afacerii i de reuita alturi de clienii notri. Livrm rezultate, adoptm noi tehnologii i folosim agilitatea i viteza ca puncte forte.

Suntem mandri de PPG

Puternici. Unii. Pasionai. Muncim in siguran, acionm cu integritate i apreciem diversitatea perspectivelor. Celebrm realizrile i suntem mandri de impactul pozitiv pe care il crem impreun pentru a proteja i infrumusea lumea.

La PPG folosim inteligena artificial in procesul de recrutare pentru a-l face mai eficient. Instrumentele de AI nu iau decizii de angajare. Putei afla mai multe accesand https://careers.ppg.com/ro/ro/candidate-resources.

PPG ofer anse egale tuturor candidailor i angajailor. Oferim oportunitatea de a-i crete i de a-i dezvolta cariera intr-un mediu care asigur un loc de munc satisfctor pentru angajai, creeaz un mediu pentru invare continu i imbrieaz ideile i diversitatea celorlali. Toi solicitanii calificai vor fi luai in considerare pentru angajare, indiferent de sex, sarcin, ras, culoare, credin, religie, origine naional, varst, statut de dizabilitate, stare civil, statut de veteran, orientare sexual, identitate sau expresie de gen.

Dac avei nevoie de o adaptare din cauza unei dizabiliti, v rugm s trimitei un e-mail la recruiting@ppg.com.

Intervalele salariale i beneficiile PPG pot varia in funcie de locaie, ceea ce ne permite s compensm angajaii in mod competitiv pe diferite piee geografice. PPG ia in considerare mai muli factori in luarea deciziilor privind compensarea, inclusiv, dar fr a se limita la, seturi de competene, experien i instruire, calificri i educaie, licene i certificri, precum i alte nevoi organizaionale. Pot fi aplicabile i alte stimulente.

Programele noastre de beneficii pentru angajai sunt concepute pentru a sprijini sntatea i bunstarea acestora. Orice acoperiri de asigurare i beneficii vor respecta termenii i condiiile planurilor aplicabile, precum i documentele de guvernan asociate acestora. Beneficiile vor fi discutate cu dumneavoastr de ctre recrutor in timpul procesului de angajare

PPG apreciaz feedbackul dumneavoastr cu privire la procesul nostru de recrutare. V incurajm s vizitai Glassdoor.com i s oferii feedback despre proces.