Brand Strategist

Description

The Marketing and Communications team is seeking a creative and analytical Brand Strategist to join the corporate Marketing and Communications team at Leidos-an innovation company addressing the world's most complex challenges in national security and health.

In this role, you will shape, evolve, and scale the Leidos brand, ensuring consistent messaging and differentiation in a highly competitive marketplace. You will work across all five Leidos sectors serving defense, intelligence, health, and other highly regulated industries.

Location:
Preferred candidates will reside in the Washington, D.C. metro area and work regularly from Leidos Global Headquarters in Reston, VA.

PRIMARY RESPONSIBILITIES

Corporate Brand Strategy Management (40%)

• Communicate the company's brand vision, mission, and positioning in alignment with corporate goals.
• Develop and execute strategies to establish and maintain a strong brand identity, including positioning, messaging, and differentiation.
• Conduct market, competitive, and audience research to inform brand decisions.
• Enhance and protect brand reputation and visibility in alignment with organizational values.
• Collaborate with senior leaders to develop brand strategies that resonate with customers and key stakeholders.
• Ensure strong brand hygiene, governance, and adherence to Leidos Brand Guidelines across internal and external audiences.

Line of Business (LOB) Brand Strategy Development (25%)

• Define or refine brand positioning for offerings across diverse Leidos markets while maintaining masterbrand integrity.
• Develop and execute brand strategies for new or repositioned offerings.
• Conduct market, competitive, and audience research to support brand decisions.
• Partner with senior leaders to ensure brand strategies align with business and customer needs.

Brand Architecture & Guidelines (15%)

• Maintain and evolve brand architecture across multiple business units.
• Design and implement brand architecture standards for a diversified portfolio of offerings.
• Develop, enforce, and socialize brand guidelines, style guides, and toolkits.
• Lead enterprise-wide internal brand audits and initiatives to maintain high standards.

Cross-Functional Collaboration (10%)

• Partner with Product, Marketing, Communications, and Media Relations teams to embed brand strategy into campaigns, product positioning, and thought leadership.
• Collaborate with internal design teams and external agencies to ensure creative alignment with brand standards.
• Provide brand-driven insights for executive presentations, investor relations, and high-profile internal and industry events.

Market & Competitor Analysis (5%)

• Monitor market trends, competitor brand activity, and emerging marketing and communications innovations.
• Apply knowledge of digital marketing, content strategy, and social media trends.
• Use data-driven insights to adapt brand strategy to evolving market conditions.

Performance Measurement & Reporting (5%)

• Define KPIs and success metrics for brand initiatives.
• Track, analyze, and report on brand performance.
• Identify opportunities to improve brand perception, share of voice, and market positioning.

Compliance & Risk Management (<1%)

• Ensure all branding and marketing materials comply with federal regulations and corporate policies.
• Partner with legal and compliance teams to protect brand integrity, especially in classified or sensitive environments.

BASIC QUALIFICATIONS

Education & Experience

• Bachelor's degree in Marketing, Business, Communications, Brand Management, or related field and 8+ years of relevant experience. Additional years of experience will be considered in lieu of degree requirements.

Technical Skills

• Proven success developing and executing brand strategies that drive business outcomes.
• Strong understanding of brand architecture, visual identity systems, and messaging frameworks.
• Experience with market research tools, analytics platforms, and design software.
• Demonstrated proficiency using Adobe Creative Suite to create brand assets across multiple media.

Soft Skills

• Exceptional communication and presentation skills.
• Highly organized with strong attention to detail and ability to manage multiple priorities.
• Strategic and creative thinker able to distill complex ideas into compelling narratives.
• Collaborative team player comfortable working with senior leaders and cross-functional teams.

Preferred Qualifications

• Demonstrated design skills for briefs; familiarity with systems approach, design thinking, and human-centric design is a plus.
• Experience working within complex internal brand management systems.
• Prior consulting or agency experience.
• Experience in highly regulated industries such as defense, aerospace, government contracting, healthcare, technology, or media.

If you're looking for comfort, keep scrolling. At Leidos, we outthink, outbuild, and outpace the status quo - because the mission demands it. We're not hiring followers. We're recruiting the ones who disrupt, provoke, and refuse to fail. Step 10 is ancient history. We're already at step 30 - and moving faster than anyone else dares.

For U.S. Positions: While subject to change based on business needs, Leidos reasonably anticipates that this job requisition will remain open for at least 3 days with an anticipated close date of no earlier than 3 days after the original posting date as listed above.

The Leidos pay range for this job level is a general guideline onlyand not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data, applicable bargaining agreement (if any), or other law.

About Leidos

Leidos is an industry and technology leader serving government and commercial customers with smarter, more efficient digital and mission innovations. Headquartered in Reston, Virginia, with 47,000 global employees, Leidos reported annual revenues of approximately $16.7 billion for the fiscal year ended January 3, 2025. For more information, visit www.Leidos.com.

Pay and Benefits

Pay and benefits are fundamental to any career decision. That's why we craft compensation packages that reflect the importance of the work we do for our customers. Employment benefits include competitive compensation, Health and Wellness programs, Income Protection, Paid Leave and Retirement. More details are available at www.leidos.com/careers/pay-benefits.

Securing Your Data

Beware of fake employment opportunities using Leidos' name. Leidos will never ask you to provide payment-related information during any part of the employment application process (i.e., ask you for money), nor will Leidos ever advance money as part of the hiring process (i.e., send you a check or money order before doing any work). Further, Leidos will only communicate with you through emails that are generated by the Leidos.com automated system - never from free commercial services (e.g., Gmail, Yahoo, Hotmail) or via WhatsApp, Telegram, etc. If you received an email purporting to be from Leidos that asks for payment-related information or any other personal information (e.g., about you or your previous employer), and you are concerned about its legitimacy, please make us aware immediately by emailing us at LeidosCareersFraud@leidos.com.

If you believe you are the victim of a scam, contact your local law enforcement and report the incident to the U.S. Federal Trade Commission.

Commitment to Non-Discrimination

All qualified applicants will receive consideration for employment without regard to sex, race, ethnicity, age, national origin, citizenship, religion, physical or mental disability, medical condition, genetic information, pregnancy, family structure, marital status, ancestry, domestic partner status, sexual orientation, gender identity or expression, veteran or military status, or any other basis prohibited by law. Leidos will also consider for employment qualified applicants with criminal histories consistent with relevant laws.