Business Development Manager
Wisconsin Institute of Certified Public Accountants
Waukesha, WI
The Wisconsin Institute of CPAs (WICPA) is the premier professional organization representing CPAs, accounting, and business professionals. With nearly 7,000 members, WICPA is dedicated to serving, building, and advocating for a diverse demographic of professional members.
We're looking for a
Business Development Manager who loves building relationships, can turn data into direction, conversations into contracts, and create meaningful partnerships that drive revenue and member value. In this role, you'll lead our efforts to expand sponsorships, affinity partnerships, and advertising programs while strengthening relationships with current partners. If you thrive in a fast-paced environment, enjoy shaping strategy, and have a passion for bringing smart solutions to market, we want to meet you.
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What You'll Do
Business Growth & Market Expansion
- Research target markets, identify high-value prospects, and convert leads into long-term partnerships.
- Drive new sponsorships for events, conferences, and digital/print advertising.
- Manage the full sales cycle-from outreach and negotiation to closing and contract execution.
- Leverage market trends and competitive insights to design compelling offerings and revenue strategies.
Partner Relationship Management
- Build and maintain strong relationships with advertisers, sponsors, and affinity partners.
- Conduct regular check-ins, lead annual renewals, and present new opportunities for growth.
- Craft polished, customized proposals aligned with partner goals and audience needs.
- Ensure flawless execution of contracted deliverables across events, publications, and digital channels.
Strategic Planning & Innovation
- Collaborate with leadership to develop annual business development strategies and revenue targets.
- Identify new services, new channels, and new partnership models that add value for members.
- Stay on top of association and industry trends to keep our offerings competitive and innovative.
Event & Advertising Operations
- Secure sponsors and manage sponsor experience at all conferences and events.
- Coordinate booth placement, speaking opportunities, materials, timelines, and post-event follow-up.
- Oversee advertising submissions, proofing, approvals, and publication quality.
- Maintain up-to-date partner listings, ad placements, and digital assets.
Collaboration & Internal Communication
- Work closely with internal teams to align sales goals with marketing, design, events, and technology.
- Participate in meetings to share insights and recommend new program innovations.
- Provide timely updates, reports, and CRM data to leadership.
Administration & Reporting
- Manage accurate contracts, records, schedules, invoices, and revenue reconciliation.
- Prepare progress reports, year-end summaries, and data-driven recommendations.
- Maintain confidentiality and uphold organizational values and professionalism in all interactions.
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What You Bring
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 5+ years of sales experience with proven success in relationship-driven selling.
- Experience in advertising, affinity programs, associations, or B2B partnerships preferred.
- Strong negotiation, communication, and presentation skills.
- Highly organized, detail-oriented, and self-motivated with excellent follow-through.
- Proficient with Microsoft Office, CRM systems, and project management tools.
- Ability to travel as needed (including occasional overnights) and work flexible hours during peak periods.
- Valid driver's license and reliable transportation.
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Why You'll Love This Role
- You'll shape partnerships that directly support our mission and member experience.
- Your ideas and strategies will influence future offerings and revenue streams.
- You'll work with a collaborative team that values growth, innovation, and impact.
- You'll represent an organization known for professionalism, member commitment, and integrity.
Competitive compensation package including:
- Compensation based on experience
- Medical, Dental, Vision and Life insurance
- 401(k) plan plus generous employer contribution
- Paid vacation, holiday, and personal time
- 8 a.m. to 5:00 p.m. office hours (with elective Friday afternoons off in summer)
- Professional development opportunities
- Collaborative culture and team activities
- Casual attire acceptable on non-meeting/event dates
**Send cover letter, resume and salary requirement.
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MRA-The Management Association
life insurance, 401(k)
Jan 22, 2026