Manager, Email & SMS

Harley-Davidson Motor Company
118,500 189,500
401(k), relocation assistance
United States, Wisconsin, Milwaukee
Jan 16, 2026
Auto req ID: 46058 Title:Manager, Email & SMS Job Function:Digital Location:JUNEAU Workplace Category:Hybrid Company:Harley-Davidson Motor Company Full or Part-Time:Full Time Shift:SHIFT1 At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us? Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park-a welcoming greenspace open to all. Join our team as aProgram Mgr. Job Summary The Email & SMS Manager will be responsible for the development, management, and oversight of Harley-Davidson's email & SMS/MMS Team, leading overall strategy, direction, coordination, and execution of the email and text-based messaging in North America. The role is responsible for leading the initiatives and team to deliver on the vision of a customer-centric, personalized lifecycle messaging strategy - driving brand engagement and commercial and marketing business outcomes. The manager will deliver the strategy and KPIs responsible for determining execution and process efficiencies to fully unlock the depth and breadth of our customer messaging, leveraging data-driven analysis across the customer touchpoints and journeys. The manager will be responsible for setting goals, leading channel measurement and insights, and driving optimization and performance related to channel campaign execution and process efficiencies. This role acts as the subject matter and platform expert for Salesforce Marketing Cloud, while also identifying new tools, innovations, and technical and partner opportunities. This individual will manage a team of direct reports, partner with cross-functional teams, and communicate strategic direction from and present to leadership across the Harley-Davidson businesses. This manager must have experience driving a high-performing team to meet business objectives, exhibit excellent technical skills, be detailed and solution-oriented, and demonstrate the ability to collaborate and drive channel performance and partnership across business units. Job Responsibilities In this role, you will: Lead, manage, & develop a team of email & SMS/MMS experts Set the strategic vision, executional foundation, & growth roadmap for channel & channel specialties Own setting, forecasting, delivery, & reporting of channel KPIs, metrics, & business results Collaborate with and act as a point of contact for key stakeholders across Marketing, Commercial, Product, Digital, Legal, & Privacy teams Create, approve, & communicate business plans to stakeholders & leadership Build strategic channel & platform roadmaps, operational efficiency plans, & technical specs Partner with internal teams to create campaigns from planning to execution to meet & exceed key performance targets Collaborate with internal platform & technical teams to increase connectivity between systems & expand ESP platform capabilities; SFMC, Microsoft, Adobe, & others Lead channel customer segmentation & data integrations, driving performance and personalization, including customer preferences Responsible for agency relationship and communicating any changes in SOW and strategy Manage & prioritize channel roadmaps and investments Develop strategy for consistent channel innovation and AI integration Monitor individual and total team performance against specialized areas and channel targets Maintain knowledge and documentation on key systems and technologies Communicate and present performance to colleagues and senior leaders Your team will be responsible for messaging customers via Email and SMS/MMS NA Email & SMS/MMS campaign support Channel KPI setting & reporting Internal stakeholder alignment Agency & external vendor management Technology & platform partnerships & execution Prioritization & integration of data across tech stack Identify & ensure continual process improvement Channel innovation & personalization Education Requirements High School Diploma or Equivalent Required Education Specifications Bachelor's Degree in Business, Engineering, Information Technology or a related field is Required. An advanced Degree is Preferred. Experience Requirements Required 10+ years of relevant experience in related roles Minimum 5 years in a management role Demonstrated expertise in creating and deploying mass Email & SMS campaigns via Salesforce Marketing Cloud, Salesforce product suite, Email Portal, Audience Portal, Data360, and personalization experience Experience with ESPs, CRM, & Audience solutions leveraging user data via Customer Data Platforms & Enterprise Data Warehouses Demonstrated experience with data & measurement-based strategy & optimization; hands-on Adobe Analytics a plus Sound ability to lead, collaborate, & drive results through influence of peers and senior leaders, with a proven ability to work in a highly matrixed organization Impeccable facilitation, written and oral communication skills, along with effective team leadership skills, with a focus on developing and nurturing top talent Solution-oriented with a strong sense of urgency for prevention of and timely and effective resolution to issues if they do emerge Operates with a holistic view of the business & enterprise operations, effective decision-making, ability to prioritize work, & proactively address opportunities at the market-level Experience working in agile & lean environments Experience in omnichannel, digital marketing, long lead lifecycle & nurture campaigns will be a bonus. Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience. The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience. We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here. Applicants must be currently authorized to work in the United States. Direct Reports: Yes Travel Required: 0 - 10% Pay Range:118,500189,500 Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer Relocation: This position is eligible for domestic relocation assistance (within posted country)