Digital Marketing Manager

Donnelley Financial, LLC
United States, Maryland, Rockville
11200 Rockville Pike (Show on map)
Oct 17, 2025
Description: Join a dynamic team at the pulse of global markets, where we deliver innovative software and service solutions for essential financial reporting and capital markets transactions. At DFIN, we are a values-driven organization that empowers you to build a fulfilling career while bringing your authentic self to work every day.Our "Win as One" mentality ensures that our team's success is directly linked to Client, Shareholder and Employee Satisfaction. Recognizedas one of AMERICA'S MOST LOVED WORKPLACES for five consecutive years and aBuilt In Best Places to Work for six years, we are committed to our employees' total well-being. Enjoy competitive compensation, a flexible workplace, comprehensive benefits, and opportunities for professional growth. Bring your passion and talents to DFIN - because being YOU thrives here. Summary: We're looking for a Digital Marketing Manager to lead the development and execution of strategic digital programs that drive measurable business growth. This role combines platform expertise with strategic planning, cross-functional collaboration, and performance optimization. You will shape our digital marketing roadmap, align campaigns to pipeline goals, and champion innovation across channels. The ideal candidate is a strategic thinker with strong executional discipline, comfortable managing complexity and driving collaboration across Sales, RevOps, and IT. Responsibilities: Email Marketing Program Building and Optimization * Design, build, and optimize email marketing campaigns, including audience segmentation, content strategy, A/B testing, and personalization. * Develop and maintain high-performing email templates and automated workflows to drive engagement and conversions. * Monitor deliverability, inbox placement, and compliance, proactively addressing issues related to IP/domain health and list hygiene. * Serve as day to day administrator of our MAP: user management, governance, integrations, configurations, and QA. * Analyze campaign performance, report on key metrics (open rates, click-through rates, conversions), and recommend improvements based on data-driven insights. Segmentation, Data Quality & Governance * Lead segmentation strategy, including persona- and account based audience builds using intent, firmographic, and behavioral signals. * Own data stewardship: standards, validation rules, enrichment, de duplication, normalization, and field governance across MAP and Salesforce. * Establish and enforce data governance policies (GDPR/CCPA/CASL), consent management, and documentation. Lead Gen, Lifecycle & Sales Partnership * Design and optimize lead capture (forms, progressive profiling, UTM governance) and integrate lead routing with our CRM with clear SLAs and alerts. * Implement and iterate lead scoring and lifecycle stages in partnership with Sales/RevOps. * Drive cross functional rhythm to align campaigns to pipeline goals. Qualifications: Must have * 5-8+ years in Marketing Operations/Digital Marketing, including hands on MAP administration (HubSpot and/or Eloqua). * Proficiency in Salesforce (SFDC): campaign setup, reporting/dashboards, lead routing, and opportunity influence. * Demonstrated data stewardship: cleansing, normalization, enrichment, de duplication, and governance practices. * Strong analytics skills: defining KPIs, building dashboards, and translating insights into tests and improvements. * Project management discipline and ability to operate in a small, high ownership team-comfort shifting between strategy and execution. * Excellent cross functional communication and collaboration skills. Nice to have * Experience migrating or consolidating MAPs and integrating with web/paid media, webinar tools, and routing/enrichment vendors. * Exposure to GA4 (or similar analytics) and BI tools (e.g., Looker Studio/Power BI). 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