New 
Head of Affiliate Marketing, Minecraft
 Microsoft | |
 United States, Washington, Redmond | |
 Oct 11, 2025 | |
|
OverviewAt Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play. Why play? Well, play is at the heart of everything we do. It's the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence. We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community. The Minecraft Social, Influencer & Innovation team is seeking a full-time Head of Affiliate Marketing to launch and lead Mojang Studios' first-ever affiliate program. Based in Redmond, WA and part of the Mojang Studios Marketing team, this role will shape the strategy and execution of affiliate partnerships that grow revenue and strengthen brand impact. The Head of Affiliate Marketing will collaborate across teams, work directly with platforms and creators, and expand our grassroots initiatives to reach players worldwide. We're looking for a leader who can combine high-level vision with hands-on execution to build and scale a best-in-class program. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In the end, it's the people of Mojang Studios that make this place truly special. When you join, you'll find yourself in the company of incredibly bright, warm, and creative individuals - all united and working toward a single goal. Come help us reach it!
ResponsibilitiesDesign & Strategy: Define the vision, priorities, and success metrics for Mojang Studios' affiliate program, aligning to revenue and brand growth goals.Design program structure, including incentive models, content eligibility, campaign types, and seasonal activations. Partner Management:Establish and manage partner selection criteria, onboarding processes, and governance standards for affiliates and creators.Manage direct relationships with high-value partners and platforms, developing co-marketing opportunities and tie-ins. Campaign Management:Provide brand-safe creative assets, messaging guidance, and compliance rules to ensure alignment with Minecraft's voice and values.Lead campaign activation by setting timing, focus, and incentives, while driving collaboration with marketing, product, and commerce teams.Balance strategic leadership with hands-on execution, building a sustainable "always-on" affiliate program that delivers measurable business impact.Own the strategy and day-to-day execution of Minecraft's grassroots creator program, scaling participation and strengthening community ties. Operational Management:Monitor performance, analyze results, and optimize campaigns using data-driven insights to scale what works.Oversee integration of tracking systems, tools, and workflows to enable measurement, automation, and long-term scalability.Ensure financial stewardship by modeling payouts, negotiating terms, and enforcing compliance with Microsoft policies. | |