New

Director of Marketing

University of North Carolina Charlotte

United States, North Carolina, Charlotte

Oct 10, 2025

Please see Special Instructions for more details.

The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report
The Search Committee will not contact references without first verifying permission with the finalist.
Please ensure your resume reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.
UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/

Position Information

General Information

Position Number	012372
Vacancy Open to	All Candidates
Working Title	Director of Marketing
Position Designation	EHRA Non-Faculty
Employment Type	Permanent - Full-time
Months per Year	12
Work Schedule	8:00 am to 5:00 pm; Monday - Friday with occasional evening and weekend hours required, as necessary. Will be expected to work during University closings as necessary to communicate with customers, and outside normal work hours as necessary to address critical social media issues.
Hours per week	40
FLSA Status	Exempt
Division	Business Affairs
Department	Business Services (Adm)
Work Location	Auxiliary Services Building
Salary Range	$86,243 - $100,000
Primary Purpose of Department	UNC Charlotte is North Carolina's urban research university. Located in the state's largest metropolitan area, UNC Charlotte is among the fastest growing universities in the UNC System, with current enrollment exceeding 32,000 students. Business Services represents a key component of the Division of Business Affairs, managing auxiliary enterprises and services to meet the needs of UNC Charlotte's increasing student population and the greater campus community. Within Business Services, the Marketing Department is responsible for all aspects of public relations, marketing, and graphic design for all other departments within Business Services (Dining Services, Bookstore, Licensing, Vending, Printing, 49er ID Card, ATMs, Parking & Transportation Services, Mail and Package Services).
Primary Purpose of Position	Position has overall responsibility for planning, directing, creating, and producing all merchandising, marketing, and informational program plans and materials for Business Services departments (Dining Services & Meal Plans, Bookstore, Licensing, Vending, Printing, 49er ID Card, ATMs, Parking & Transportation Services, Mail and Package Services). Serves as the chief information officer for Business Services and the primary communication and public relations liaison to other campus departments. Works closely with University Communications to ensure consistent messaging across multiple platforms and divisions. Hires, trains, and supervises staff to provide a comprehensive marketing strategy for Business Services with the use of technology, electronic, print, and social media. Develops metrics and assessment instruments (feedback systems and surveys) for the collection and analysis of data to improve and recommend marketing strategies. Coordinates the marketing team to plan and produce internal and external marketing and public relations materials. Coordinates the marketing team to develop marketing and image development for departments. Provides additional marketing and technical communications support as requested.
Summary of Position Responsibilities	Plans, directs, creates, and produces all merchandising, marketing, and informational program plans and materials. Serves as the chief communicator for Business Services and the primary communication and public relations liaison to other campus departments. Hires, trains, and supervises staff to provide a comprehensive marketing strategy using technology, electronic, and print media. Develops metrics and assessment instruments (feedback systems and surveys) for the collection and analysis of data to improve and recommend marketing strategies. Coordinates the marketing team to plan and produce internal and external public relations materials. Coordinates the marketing team to develop marketing and image development for departments. Provides additional marketing and technical communications support as requested. Works closely with University Communications to ensure consistent messaging across multiple platforms and divisions.
Minimum Education/Experience	Required Minimum Qualifications: Bachelor's degree and Three years of experience in the area of assignment, of which at least one is supervisory or in a lead-worker capacity; or Equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Preferred Education, Knowledge, Skills and Experience	Marketing and communication experience within a University environment. Familiarity with graphic design concepts, software, and applications. Experience creating communication and marketing plans. Experience with assessment and survey methods. Knowledge of marketing techniques in a retail environment.
Necessary Certifications/Licenses	N/A
Preferred Certifications/Licenses	N/A
Special Notes to Applicants	The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report The Search Committee will not contact references without first verifying permission with the finalist. Please ensure your resume reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions. UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/
Posting Open Date	10/09/2025
Posting Close Date	11/09/2025
Open Until Filled	No
Proposed Hire Date	02/01/2026
If time-limited please indicate appointment end date
Contact Information	Doug Lape Associate Vice Chancellor for Business Affairs dlape@charlotte.edu 704-687-5747

Posting Specific Questions

Required fields are indicated with an asterisk (*).

*
How did you hear about this employment opportunity?
- UNC Charlotte Website
- HERC Job Board
- Inside Higher Education
- Circa (formerly known as Local JobNetwork)
- Another Website
- Agency Referral
- Advertisement/Publication
- Personal Referral
- Other
Where did you learn about this posting?

(Open Ended Question)
*
Do you have a bachelor's degree and three years of experience in the area of assignment, of which at least one is supervisory or in a lead-worker capacity; or an equivalent combination of training and experience.
- Yes, a bachelor's degree and 3 years of experience in the area of assignment, of which at least one is supervisory or in a lead-worker capacity
- Yes, an associate's degree and 5 years of experience in the area of assignment, of which at least one is supervisory or in a lead-worker capacity
- Yes, a high school diploma or GED and 7 years of experience in the area of assignment, of which at least one is supervisory or in a lead-worker capacity
- No

Applicant Documents

Required Documents

Resume / Curriculum Vitae
Cover Letter / Letter of Interest
Contact Information for References
Online Portfolio

Optional Documents