New

Senior Manager, Sales Promotion Activation - Hybrid

Northwestern Mutual
United States, Wisconsin, Milwaukee
720 E Wisconsin Ave (Show on map)
Oct 09, 2025
Summary: The Senior Manager, Sales Promotion Activation, is tasked with converting strategic objectives into captivating experiential initiatives that engage and inspire financial advisors. This role requires a dynamic team player with a get-it-done mindset, adept at managing complex projects while motivating cross-functional teams to deliver results. The ideal candidate will play a key role in developing creative concepts and promotional hooks, executing impactful experiences such as annual meetings and internal conferences to strengthen relationships with our field and amplify the presence of our sales team. Primary Duties & Responsibilities Experiential Strategy and Execution Translate strategic goals into innovative experiential tactics that resonate with financial advisors. Foster strong partnerships across departments to collaborate and deliver exceptional event experiences Design and execute engaging experiences for key events such as annual meetings and internal conferences. Ensure all events showcase Sales Enablement offerings effectively, delivering measurable impact across field events and initiatives. Creative management Collaborate with the team to distill sales ideas into engaging sales hooks, innovative concepts, promotional giveaways, and more. Partner with the creative team to develop compelling concepts for sales promotions. Relationship Building and Sales Presence Leverage experiential tactics to deepen relationships with financial advisors and drive sales presence. Enhance the visibility of the sales team and its resources through strategic event planning and execution. Project and Budget Management Manage projects, ensuring they are delivered on time, within scope, and budget. Oversee budget allocations, monitor expenditures, and optimize resources for maximum impact. Qualifications: Minimum 4-6 years' experience with a bachelor's degree in marketing, Event Management, or a related field. Proven experience in experiential marketing and event management. Strong leadership skills with the ability to motivate and inspire cross-functional teams. Excellent project management and budgeting skills. Creative thinker with a strategic mindset and a keen eye for detail. Exceptional communication and interpersonal skills. Compensation Range: Pay Range - Start: $69,720.00 Pay Range - End: $129,480.00 Geographic Specific Pay Structure: 190 - Structure 110: 76,720.00 USD - 142,480.00 USD 190 - Structure 115: 80,150.00 USD - 148,850.00 USD We believe in fairness and transparency. It's why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you're living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more. Grow your career with a best-in-class company that puts our clients' interests at the center of all we do. Get started now! Northwestern Mutual is an equal opportunity employer who welcomes and encourages diversity in the workforce. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives. FIND YOUR FUTURE We're excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and our commitment to a culture of belonging. Flexible work schedules Concierge service Comprehensive benefits Employee resource groups