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The Position
Marketing Team Director - Organized Customer, Respiratory Why Genentech We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society. About this Marketing Role The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today's innovations, and fuel tomorrow's breakthroughs. This Marketing Team Director is integral to successfully delivering the Resipiratory Marketing Vision. This position will optimize brand profitability through specific marketing channels for targeted access customer segments / financial decision makers. Key Job Responsibilities
Accountable for strategy through execution of a business segment (i.e. book of business) which may include a customer type, indication or product depending on the therapeutic area. Responsible for tracking business forecast goals and adjusting strategy as needed. Accountable for meeting long-term (3-5 year) and short-term (90-day) strategic goals for a line of business within the marketing organization with measurable impact on customer utilization and patient access Responsible for short and medium term capacity planning, enablement, project coaching and oversight of 3 or more marketers. The Marketing Team Director is responsible for management accountability for all aspects of Genentech's people practices Reports to the Executive/Senior Marketing Director and is a member of the Executive/Senior Marketing Director's Leadership team Lead initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple therapeutic areas, and advancing progress towards our CMG outcomes Coaches and advises marketers on the responsibilities below. Collaborates with Executive/Senior Marketing Director and Respiratory marketing team to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals Analyzes and assesses customer insights including customer journeys, personas, and other data to extrapolate meaning and opportunities that drive the product's value proposition and to inform the optimal integrated customer experience Leverages expertise to translate high-level brand strategy into the development and execution of Respiratory marketing campaigns Identifies and works regularly with both key internal network partners and external resources and aligns them to the marketing strategy, prioritized customer AB behavior shifts, and critical KPIs Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels to deliver omnichannel engagement for external customer types (e.g. patients, providers, organized customers) Prioritizes and creates non-personal (i.e. digital) messages and resources that are coordinated with and complements personal promotion content. Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics Accountable for high quality, compliant execution across all marketing platforms and customer types (e.g. patients, providers, organized customers) Partners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes Leads fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise. May also lead a Community of Practice for their subject matter expertise Communicates effectively and professionally with customers, ensuring a positive experience that aligns with organizational values and priorities Leads, develops and inspires a thriving Marketing Team and fosters belonging within and across teams. Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities Lead Biosimilar Strategy for Respiratory to maximize long-term profitability for the brand
Demonstrates Advanced Proficiency within the following Key Competencies Marketing Team Directors are expected to consistently perform at the advanced level (advanced is defined as modeling competencies with sophistication and flexibility while elevating others' skills)
Customer Understanding - I'm always learning about my customers, what they need, and the world they live in. Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers. Strategy Development - I make smart choices about what efforts will help achieve customers' goals and our goals. Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action. Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact. Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way. Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together. Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience. Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
Who You Are: Minimum Candidate Qualifications & Experience
Bachelor's degree 8 years minimum work experience, with 6 years of commercial experience (sales, market access or customer insights), two of which must be in marketing.
Additional Desired Candidate Qualifications & Experience
Deep understanding of physician rebate programs & payer contracting/ negotiations Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution. MBA or other related graduate level degree preferred Progressive years of Marketing experience is preferred People leadership experience is preferred. Experience working in an omnichannel/digital marketing role Strong customer understanding including developing/utilizing personas, customer journeys, other segmentation tools, and developing content and executing campaigns in an omnichannel world Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes Prior experience operating in a biosimilar and innovator marketplace Proven track record of strategic thinking, especially the ability to make tough decisions by considering the trade-off between mid-term profitability vs. short-term top-line upside Understanding of and tactical experience with access execution (i.e. working with BEMs, NAMs, and FRMs) across all customer segments
Location
This position is based in South San Francisco, CA Relocation assistance is not available at this time.
The expected salary range for this position based on the primary location of CA is $200,300 - $371,900. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below. Benefits Roche Operating Principles
Put Patients First: I always act as if patients I know are in the room and do what's best for them Follow the science: I seek answers through experiments, data and debate, and act on facts Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less Make impact now: I take accountability to do what's right, deliver value fast, and don't wait for certainty Think long term: I choose actions today that benefit future generations
#LI-JW2 Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
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Genentech
relocation assistance
Aug 20, 2025