VP, Data Science (20657, NY)

At Kinesso, we believe in the power of connection - connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind's approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.

Key Responsibilities:

• Client Engagement/Relationship Management:

• Own responsibility for managing large global clients or multiple small- to mid-sized clients.

• Serve as the go-to person for analyst support and act as a second point of escalation.

• Act as the liaison across IPG analytics for own clients and effectively engage with other teams.

• Identify additional business opportunities across multiple clients.

• Be adept at identifying the need for and delivering custom solutions.

• Data Strategy, Analysis, and Optimization:

• Oversee the development and implementation of innovative data collection and transformation approaches, aligning strategies with business priorities.

• Ensure the collection of all necessary data for understanding the business, managing sensitive data conversations, and ensuring compliance with data privacy regulations.

• Manage analysis and modeling implementation across a portfolio of accounts, ensuring consistent and high-quality output.

• Collaborate with clients, agency leaders, and analytics teams to understand and clarify client needs, aligning analysis and modeling approaches with broader business goals.

• Provide insights and recommendations based on analyses and experience, presenting results and new business opportunities to stakeholders with authority and conviction.

• Ensure the effectiveness of cross-channel response analytics and media plan optimization across a portfolio of clients.

• Applied Development:

• Understand how measurement techniques (machine learning/econometric techniques) apply to business programs.

• Create prototypes that work on real data.

• Provide direction for standardization and collaboration on code and technical projects that is aligned to senior leadership.

• Write technical documentation.

• Innovation & Thought Leadership:

• Provide thought leadership by assisting with writing white papers, new business approaches, and continuous updates to marketing materials.

• Stay apprised of analytics and media trends.

• Routinely identify and apply improvements in processes and methodologies.

Required Skills & Competencies:

• Deep subject matter expertise and thought leadership in statistics and econometrics.

• Broad and comprehensive expertise in leading-edge theories or trends.

• Proven ability to proactively identify and solve problems that impact the management and direction of the business.

• Experience in developing and executing business strategies.

• Strong people management skills, including performance appraisals, coaching, and development.

At Kinesso, we believe in the power of connection - connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind's approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.