Manager Marketing Activation

Additional details

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.

• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We're committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Model the Southwest Way

• Guide and lead team members using SWA talent management practices to coach, develop, and engage employees

• Adhere to Company values and competencies to foster a culture of inclusion, recognition, and support of a safe work environment

• Invest in leadership and self-growth through participating in continuous learning and development

Responsibilities

• Lead and develop Campaign Development and Quality Control teams, focused on fostering a collaborative, innovative environment

• Lead, support, and influence the achievement of the mission, goals, and objectives of the Marketing department and Company

• Design and implement strategies and processes that enhance campaign targeting, delivery quality, and operational efficiency

• Ensure the team delivers accurate, timely, and customer-aligned messaging across all outbound channels

• Provide technical and thought leadership on marketing technology tools, data management, and outbound channel optimization within the role's oversight

• Deliver technology solutions using best practices to achieve strong team productivity

• Build strong, collaborative relationships and credibility while influencing and driving change across respective business areas including Marketing, Digital Experience, Technology and Customer Experience

• May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

• Strong knowledge of front-end development and technical implementation practices, concepts, methodologies, tools, and trends

• Skilled in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions

• Skilled in motivating, developing, and directing people as they work while identifying the best people for the job

• Skilled in team capacity planning and project management

• Ability to manage and prioritize multiple projects with competing deadlines

• Ability to provide tactical leadership for team(s)

• Ability to use appropriate motivation and influence techniques to achieve desired team results

• Ability to establish and maintain effective working relationships with other departments to influence business decisions

• Ability to listen to, understand, and communicate ideas presented in writing and/or in speaking with others

Education

• Required: High School Diploma or GED

Experience

Required:

• Demonstrated experience in directly or indirectly leading team(s)

• Fully functioning, broad knowledge in:

  • Marketing technologies, including audience segmentation and campaign development

  • Quality control and assurance best practices

Preferred:

• Hands on experience with Adobe Campaign, Audience Manager, or similar tools

Licensing/Certification

• N/A

Physical Abilities

• Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time

• Ability to communicate and interact with others in the English language to meet the demands of the job

• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines

• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986

• Must be at least 18 years of age

• Must be able to comply with Company attendance standards as described in established guidelines

Pay & Benefits

• Competitive market salary from$122,200 - $135,800per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits you'll love

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)

• Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings**

• Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***

• Competitive health insurance for you and your eligible dependents (including pets)

• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.

• Explore more Benefits you'll love:careers.southwestair.com/benefits

*Pay amount does not guarantee employment for any particular period of time.

**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits

***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.