Brand Manager/Sales Enablement

BRAND MANAGER/SALES ENABLEMENT

At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Innovators from the very beginning, we change the way people fish with our breakthrough technology. Anglers are eager to set their eyes on the newest Humminbird fish finders, get their feet on Minn Kota trolling motor foot pedals, and connect it all wirelessly with the iPilot Link - making it easier than ever to get their hands on more fish. Come join our amazing Brand Marketing Team for these leading industry brands!

Check us out on Cannon, Minn Kota and Humminbird, or find us on Instagram and Facebook!

Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you'll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, hiking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options.

What you will do:

The person in this role serves as a strategic bridge between Brand and Sales, leading the development and execution of retail brand strategy and field marketing activation. This role is responsible for aligning brand objectives with sales initiatives, managing major trade and customer events, and overseeing the field marketing team to ensure consistent and impactful brand presence across all customer touchpoints.

• Leads the development and execution of retail brand strategy, including in-store experience, point-of service (POS), display, promotions, sell sheets, and customer presentations.

• Acts as a strategic integrator between Brand and Sales to ensure alignment on go-to-market plans and retail execution.

• Provides leadership and structure to the Field Marketing Team and technical representatives, ensuring brand consistency and strategic focus in the field. Coaches and supports field marketing execution while also serving as a hands-on contributor to key initiatives.

• Oversees planning and execution of major trade events, collaborating with Sales and Brand teams to ensure alignment and impact.

• Partners cross-functionally with Creative, Digital, Brand/Product, and Sales teams to develop and deploy integrated marketing programs.

• Develops KPIs and reporting mechanisms to evaluate the effectiveness of sales enablement and field marketing initiatives.

• Ensures all retail and trade marketing efforts are aligned with brand positioning and consumer segmentation strategies.

• Performs other duties as assigned.

Supervisory/Management Responsibilities:

• In partnership with human resources, performs human resources responsibilities for staff which includes but is not limited to the following: hiring and terminating employees, promotions/pay adjustments, staff development, performance evaluations, resolution of employee concerns and disciplinary counseling.

• Manages project and event budgets related to trade shows, retail activations, and field marketing initiatives.

What you need to succeed:

• Bachelor's degree in marketing, business, sales, or equivalent.

• Typically requires a minimum of 5 years' experience in brand marketing, trade marketing, or sales enablement, including experience managing field marketing teams and executing retail activations. Experience in consumer goods or outdoor/marine industries preferred.

• Strong understanding of brand strategy, retail marketing, and sales enablement best practices.

• Proven ability to lead cross-functional initiatives and manage field teams.

• Experience planning and executing trade events and retail activations.

• Excellent communication and collaboration skills across marketing, sales, and creative functions.

• Ability to manage multiple projects in a fast-paced, deadline-driven environment.

• Proficiency in Microsoft Office Suite; familiarity with CRM and marketing automation tools is a plus.

• Domestic travel required for trade shows, retail visits, and field team engagement.

A few pointers about our culture:

• Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out in the great outdoors.
• We are laser-focused on our consumers, and passionate about providing superior solutions flexible to meet any event's needs or mission requirements.
• We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
• We value team members who are willing to wear many hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask help, to assist others and work together.

What you will receive:

• Share in the company's success with competitive base salary with additional earning potential through participation in the annual discretionary cash profit sharing program, and eligibility for annual pay increases.
• Find work/life balance with generous Paid Time Off and holiday benefits, a full benefits package, and broad range of employee support and fitness and wellness plans.
• Further your career with performance development and training opportunities, including our tuition assistance program.
• Have fun at work, enjoying a collaborative and casual work environment, participating in fun company events, and taking advantage of great employee discounts on all our outdoor recreational products.
• Plan for your future with our 401(k) with company match and deferred retirement contributions, Sons & Daughters Scholarship program, college savings program, life and LTD insurance, and more.

All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at HRSpecialAccommodations@johnsonoutdoors.com to let us know the nature of your request and your contact information.

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include: Old Town canoes and kayaks; Ocean Kayak; Carlisle paddles; Minn Kota fishing motors, batteries and anchors; Cannon downriggers; Humminbird marine electronics and charts; SCUBAPRO dive equipment; Jetboil outdoor cooking systems. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $592.8 million global enterprise with around 1,300 employees across 20 countries.