New

Senior Director of Marketing - Catalog Artist

Mathys-Potestio, LLC
dental insurance, 401(k)
United States, California, Santa Monica
Jul 14, 2025
Senior Director of Marketing - Catalog Artist Marketing / Brand Strategy Team This is a long-term, full-time (40 hours/week), hybrid contract role located in Santa Monica, CA. Summary We're looking for a strategic and passionate marketing leader to spearhead audience-first campaigns for iconic music catalogs. This role will focus on reactivating existing fan bases, capturing new generations of listeners, and amplifying timeless music through compelling brand storytelling, creative campaigns, and innovative fan engagement strategies. Our Ideal Candidate 5-8+ years of experience in music, entertainment, or brand marketing Passion for music history, culture, and storytelling Deep knowledge of digital and social platforms, DSP ecosystems, and influencer/creator marketing Proficient in managing end-to-end campaigns including creative development, digital execution, physical product marketing, and experiential initiatives Familiar with CRM strategies, fan data analysis, and personalized content planning Skilled in collaborating with artist managers, estates, creative partners, and internal cross-functional teams Able to manage multiple projects, timelines, and priorities independently Flexible and adaptable with strong strategic thinking and problem-solving skills Exceptional written and verbal communication, with a sharp eye for detail and alignment Leadership qualities with a collaborative and innovative mindset Job Description In this role, you will lead 360 marketing strategies for legacy music catalogs, building emotional and cultural relevance for long-standing artists. You'll partner with creative, digital, CRM, commerce, and artist teams to deliver engaging fan experiences and impactful campaigns. This includes: Driving long-term brand plans with narrative arcs, anniversaries, and creative opportunities Executing cross-platform campaigns across DSPs, retail, digital, and social media Expanding artist branding and visual identities for modern audiences Developing e-commerce strategies including D2C product drops, vinyl, and collectible activations Coordinating campaign KPIs using audience data and fan insights Managing budgets, schedules, and cross-functional teams from concept through post-launch Collaborating with estates, artist teams, and external partners for brand alignment You will also help maintain ongoing strategy development, content execution standards, and campaign reporting to ensure continued success and growth. Education and Experience Bachelor's degree in Marketing, Communications, or related field (or equivalent experience) Background in brand marketing, music, entertainment, or creative storytelling Previous experience developing content-driven campaigns and fan engagement strategies Experience working with artist teams or estates preferred Additional Requirements Please include your resume and any relevant work samples with your application. This opportunity is located in Santa Monica, CA and requires hybrid work: Mon-Thurs: On-site, 9AM-5PM PT Fridays: Remote, 9AM-5PM PT (summer Fridays sign off at 1PM PT, though availability may be needed afterward) The pay for this W-2 position ranges from $60 - $63.75 per hour. This position may be eligible for PTO, health and dental insurance, and/or 401(k) benefits upon meeting certain length of service and hours requirements. Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law. #CG-LI1