AVP, Content & Production

Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

AVP Content & Production

In House Studio Lead

Campbell Soup Company (Nasdaq CPB) is a multinational food company headquartered in Camden, NJ. It is driven and inspired by its purpose - "Connecting People Through the Food They Love". For generations, people have trusted Campbell to provide authentic, flavorful, affordable foods and beverages that connect them to each other, to warm memories, and to what's important today.

Campbell's portfolio is focused on two distinct businesses: Campbell Meals and Beverages and Campbell Snacks. Campbell Simple Meals and Beverages, which houses the Campbell's, Swanson, Chunky and Pacific soup and broth brands as well as V8 juices, Rao's, Prego, and Pace Mexican sauce, among others. Campbell Snacks, home to well-known brands such as Pepperidge Farm and Milano cookies, Goldfish crackers, Snyder's of Hanover pretzels, Kettle and Cape Cod chips, Lance crackers and Late July organic tortilla chips; The strategy is one of focused differentiation anchored in value creation. This focus enables it to leverage its iconic brands and strong positions in the market where it has the greatest presence. Campbell's is being reshaped to drive sustainable growth and enhance shareholder value by implementing a dual mandate to strengthen their core business and expand into higher-growth spaces

Position Purpose

*Lead Campbell's in-house content studio to deliver high-velocity, multi-format content across paid social and owned channels

*Scale internal content production capabilities while integrating emerging tools like GenAI to drive speed and creative experimentation

*Enable cross-functional storytelling and message consistency across consumer touchpoints

*Serve as the operational and creative lead for content development across enterprise brands and initiatives

*Own creative strategy and campaign concepting across enterprise

Individual Accountabilities

*Stand up and lead an agile, enterprise-level content studio supporting organic social, paid social, PR, and earned/owned channels

*Deliver scalable content across formats including static, video, copy, and editorial

*Integrate GenAI tools into workflows to enhance creativity, productivity, and rapid iteration

*Define and evolve studio workflows, tooling, and resource allocation models to maximize efficiency

*Lead reactive content capabilities and content versioning across platforms

*Build and manage content systems: toolkits, templates, asset libraries, and modular creative frameworks

*Champion platform best practices across Meta, TikTok, YouTube, and other emerging spaces

Cooperation Requirements

*Collaborate across Media andCampaignsto intake briefs and prioritize output

*Partner with Insights and Analytics and Innovation to translate content performance into strategic pivots

*Coordinate closely with Category teams on brand alignment and system consistency

*Partner with Analytics and Insights to track and report content performance across platforms, incorporating feedback loops into creative evolution

Performance Measures

Key metrics / financial targets

*Content delivery volume, speed-to-market, and reuse

*Engagement lift on earned and owned content channels

*GenAI integration metrics (efficiency gains, output volume)

*More customized,effective content

Organizational requirements

*Seamless partnership with Media and Insights and Analytics

*Clear intake, prioritization, and service-level expectations

*Studio operations cadence, including workflows

Key capabilities

*Studio operations and creative team leadership

*GenAI and emerging content tool fluency

*Cross-platform content strategy and versioning

Decision Rights

*Studio operating model, resourcing, and delivery timelines

*Content format strategy and versioning approach

*Vendor/contractor management for production

*Enterprise standards for content review and channel deployment

Influences

*Creative brief development and messaging

*Platform content strategy (organic social, PR-integrated content)

*Cross-functional budget discussions related to content creation

*GenAI integration roadmap, tools, and review criteria

Steering Instruments

*Enterprise content calendar and delivery roadmap

*GenAI content performance dashboards/engagement tracking

*Digital asset management with AI tagging

*Adobe Creative Suite

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.