Marketing Content Specialist

Celebrate Life, the Southworth Way

The Company:Welcome to Southworth, a lifestyle company. We own and operate a growing portfolio of premier private communities, each offering inspired environments and locations. Our dedication to hospitality and endless activities for the entire family ensures our members experience a world at play like never before.

With a solid reputation for stability, integrity, and innovation, Southworth's clubs and communities provide exceptional locations where our members can truly live life at ease. Our dedicated team members play a crucial role in elevating the experience for our members, residents, guests, and fellow team members. We encourage all our team members to be and belong by providing a wide array of benefits, engagement programs, unique perks, discounts, and, of course, a lot of fun!

The Benefits: We are proud of our "family company" roots and understand everyone has a unique set of needs: we want to support you as best we can so you can live your best life with us. We offer a comprehensive benefits package that includes competitive options for medical, physical, and mental health and wellness, life insurance, 401k matching, paid time off, and more.

Grow with us!The sky is the limit for talented, driven individuals. With our ever-expanding portfolio, we offer opportunities to learn, grow, and thrive. We look forward to growing together.

Be YOU with us!At Southworth, we are working to redefine the country club. We seek talent from a diverse range of backgrounds, experiences, and cultures to ensure an innovative edge. Here, diversity is adriverof our success.

The Opportunity: Southworth Clubs is seeking a dynamic and creative Marketing Content Specialist to lead content planning, production, and social media execution across our portfolio of premier private country clubs and residential communities. This role plays a central part in showcasing the elevated lifestyle, scenic landscapes, and vibrant community culture of each Southworth property. The ideal candidate will be a natural visual storyteller with a strong understanding of the luxury, golf, and real estate sectors.

Duties and Functions

• Editorial & Social Planning
  
  
  
  • Own the content calendar and social media strategy for Southworth Clubs' branded channels
  • Align content with broader marketing campaigns, seasonal themes, and club-specific events
  • Provide editorial direction and best practices to club-level marketing teams
  
  
  
  
• Social Media Execution
  
  
  
  • Manage the posting schedule, asset curation, and social publishing for all major platforms
  • Ensure all content maintains a consistent brand tone and meets engagement goals
  
  
  
  
• Photography & Videography Support
  
  
  
  • Coordinate planning and production of visual content with internal teams and external partners
  • Assist with logistics for content capture days, including pre-production and post-production workflows
  • Maintain quality and brand consistency across all visual assets
  
  
  
  
• Creative Direction Support
  
  
  
  • Work closely with the Creative Director to uphold brand standards and support visual storytelling
  
  
  
  
• Platform & Campaign Collaboration
  
  
  
  • Partner with the Director of Digital and club marketing teams to implement digital campaigns across websites, social media, and paid platforms
  
  
  
  
• Club Coordination
  
  
  
  • Act as a liaison with club-based marketing and communications staff to source club-specific content
  • Collaborate with internal copywriters to amplify blogs, emails, and editorial across social channels
  
  
  
  
• Asset Management
  
  
  
  • Support the organization, tagging, and storage of content in SharePoint with assistance from the Project Manager
  
  
  
  
• Performance Awareness
  
  
  
  • Monitor social media and content performance metrics to provide data-driven recommendations for content optimization
  
  
  
  

Qualification Standards

• Bachelor's degree in Marketing, Communications, or a related creative field
• 3-5 years of professional experience in content creation, social media, or creative production
• Proven ability to manage creative projects and external vendor relationships
• Proficiency in Adobe Creative Suite, Canva, Loomly (or equivalent), and video editing tools
• Experience using social media scheduling tools, CMS platforms, and digital asset management systems
• Strong familiarity with golf, luxury real estate, or hospitality industry trends and language
• Exceptional attention to detail, organizational skills, and a collaborative mindset
• Strong visual storytelling instincts and a passion for lifestyle branding

If you are passionate about crafting compelling visual stories and thrive in a fast-paced, collaborative environment, we invite you to bring your creativity to the Southworth Clubs team. Join us in capturing the elegance, excitement, and community spirit of some of the world's most exceptional private clubs.

Apply today to start your new career, the Southworth Way

Note: This job description is intended to convey information essential to understanding the scope of this position. It is not an exhaustive list of responsibilities, and additional tasks may be assigned based on operational needs.