Senior Director, Lifecycle Marketing
 Coursera | |
$170,000 - 213,000 USD
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 United States, California, Mountain View | |
| 281 East Evelyn Avenue (Show on map) | |
 Jun 20, 2025 | |
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Coursera was launched in 2012 by Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 175 million registered learners as of March 31, 2025. Coursera partners with over 350 leading universities and industry leaders to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera's platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp. Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns. At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you. Job Overview: This pivotal role is part of Coursera's Growth Marketing team, which is responsible for Acquisition, Retention, and Merchandising. As the clear business owner for engagement and retention metrics, you will be tasked with developing and executing a comprehensive, data-driven consumer lifecycle strategy aimed at driving rapid growth. You will closely collaborate with Product and Content teams to design targeted, measurable initiatives that enhance learner engagement, drive retention, and optimize our overall marketing mix. Your efforts will ensure that every digital touchpoint contributes to an exceptional, consistent, and personalized learner experience that delivers on our ambitious growth objectives. Responsibilities:
Basic Qualifications:
Preferred Qualifications:
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APPLICATION DEADLINE - JUNE 30, 2025. #LI-KW1 [FOR US ROLES ONLY] Compensation US Zone 1 This role is not available in Zone 1 US Zone 2 $170,000 - 213,000 USD US Zone 3 $148,800 - 186,000 USD The range(s) listed above is the expected annual base salary for this role, subject to change. Salary is just one component of Coursera's total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU's. A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity. Current Zone Locations:
Coursera is anEqual Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.
#LI-Remote | |