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Department: Product & Loyalty
Our Company Promise We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. Job Description:
The People of Southwest Airlines come together to deliver on our Purpose, which is to connect People to what's important in their lives through friendly, reliable, and low-cost air travel. The Senior CoBrand Acquisition Program Manager is responsible for growth and revenue through emerging acquisitions channels and initiatives, which result in the incremental acquisitions of new Credit Cardmembers. Additionally, this role will be responsible for developing new and non-traditional acquisition channels, cross-Southwest channels, third-party, existing and new partners. This Program Manager also develops and leads implementation for emerging card acquisition strategies from inception to launch, leveraging data, technology, and analyses to capitalize on market trends to ensure Southwest remains highly competitive and reaches new Customers. The Senior CoBrand Acquisition Program Manager is detail-oriented, has strong communication and interpersonal skills and looks forward to supporting impactful initiatives that drive the future of Southwest.
The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours. Southwest Airlines is an Equal Opportunity Employer.We continue to look for opportunities to reflect the communities we serve, and welcome applicants with diverse thoughts, backgrounds, and experiences. Job Responsibilities
- Oversees and leads the development and implementation of cross-commercial acquisition strategies for OTAs (Online Travel Agencies).
- Manages marketing campaign strategy and implementation, as key liaison with distribution counterparts, leveraging acquisitions offer strategy, in these channels. Grows and optimizes OTA channel performance.
- Partners with the Rapid Rewards and customer lifecycle teams, develop and implement strategies and campaigns for increased credit card take rates, and on-going acquisitions program and/or special offers for Rapid Rewards members.
- Leads new channel development working with third-party partners to develop innovative channels and capabilities for CoBrand acquisitions, pressing into new technology and digital solutions, Customer journey and campaign delivery, reporting and analysis.
- Partnering with analytics and finance teams, will regularly work in the reporting dashboards, partner-provided and other financial reports, leveraging advanced data analysis skills to reveal key findings and recommendations.
- Strong partnering with SWA internal or external marketing teams, to facilitate channel goals and strategic needs for successful (and accurate) campaign implementation, maintaining adaptability, updating forecasts and communicating with partner teams the campaign status to pivot quickly if market demand shifts
- Develops new strategies for emerging channel expansion and marketing, keeping finger on the pulse of market trends and cross-SWA opportunities, casting vision for a pipeline of innovative, competitive strategies to explore and ideate with Team to ensure long term strategic acquisitions revenue and growth.
- Partners well with internal marketing partners on campaign implementation.
- May perform other job duties as directed by Employee's Leaders
Knowledge, Skills and Abilities
- Knowledge of credit cards, consumer financial services, banking, payments industry, as well as emerging channel development
- Knowledge of channel marketing and optimization, both traditional and non-traditional, where financial contribution is significant or channels are high visibility
- Knowledge and experience in start-up or highly entrepreneurial situation, leading through never done before initiatives
- Expert skills in digital marketing channels, including acquisitions via social media, search engine marketing (SEM), email marketing, and content marketing, to attract and engage prospects.
- Expert skills in strategic thinking and product strategy, where degree of uncertainty can be high
- Expert skills in partner management and relationship-building in order to influence business decisions
- Ability to gain commitment to shared goals with peers, team, external and internal partners across a wide span of disciplines and management levels
- Expert data analysis and business cases, with demonstrated ability to analyze complex data and extract actionable insights
- Excellent written and verbal communication skills to effectively present findings and recommendations & Ability to communicate effectively by listening intently, questioning appropriately, and articulating clearly
- Ability to manage multiple projects and meet deadlines
- Ability to contribute to and influence contractual negotiations
- Ability to gain commitment to shared goals with peers, team, external partner and internal departments
- Skilled in partner management and relationship-building. Ability to demonstrate high emotional intelligence in various situations dealing with both internal and external resources
- Ability to have high level of accuracy and attention to detail in data analysis and reporting
Education
- Required: High School Diploma or GED
Experience
- Expert level experience, expansive and far-reaching knowledge in:
- Channel and customer marketing experience working directly in / for Financial Services or products
- Product Management
- Online travel agency, e-commerce
- Preferred: Experience in non-traditional marketing channels
- Preferred: Experience in product development
Physical Abilities
- Ability to perform work duties from [limited space workstation/desk/office area] for extended periods of time
- Ability to communicate and interact with others in the English language to meet the demands of the job
- Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Other Qualifications
- Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
- Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
- Must be at least 18 years of age
- Must be able to comply with Company attendance standards as described in established guidelines
Pay & Benefits: Competitive market salary from $128,350 per year to $142,600 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company. Benefits you'll love: * Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too) * Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings** * Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit*** * Competitive health insurance for you and your eligible dependents (including pets) * Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment. * Explore more Benefits you'll love: https://careers.southwestair.com/benefits *Pay amount does not guarantee employment for any particular period of time. **401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits ***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company. Southwest Airlines is an Equal Opportunity Employer.
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Southwest Airlines
401(k)
Jun 19, 2025