Senior Product Marketing Strategist

Join a mission-driven marketing team making an impact in the financial lives of our members.

WSECU is seeking a Senior Product Marketing Strategist to lead go-to-market strategy and integrated campaigns for key product lines. This role offers the opportunity to shape product positioning, drive growth, and collaborate cross-functionally across a well-established credit union focused on delivering value to its members.

Your day may include:

• Developing and leading strategic marketing plans and integrating campaigns for high-impact product lines-including go-to-market initiatives, product launches, and engagement strategies-to drive adoption, revenue growth, and member satisfaction
• Serving as the strategic marketing lead for the most complex or high-priority products or member segments
• Partnering with product owners, business leaders, and cross-functional teams to align marketing strategy with business goals and product roadmaps
• Designing and implementing go-to-market (GTM) strategies and multichannel campaigns that elevate WSECU's competitive advantage
• Leading campaign planning and performance analysis in partnership with analytics teams, ensuring continuous optimization and ROI improvement
• Collaborating with Compliance and Legal to ensure regulatory adherence while maintaining message clarity and campaign effectiveness
• Mentoring and supporting junior marketing strategists to elevate the team's overall strategic acumen and performance
• Providing executive-level insights, performance reporting, and strategic recommendations to senior leadership
• Conducting member, market, and competitive research to inform segmentation strategies and product marketing plans
• Leading strategic planning cycles and contribute to annual and long-term marketing roadmaps

What you bring to the team:

• Bachelor's degree in business, Marketing, Communications or other related field
• Minimum of seven (7) years of progressive experience in strategic marketing, including product marketing, campaign planning, and go-to-market execution
• Success in leading integrated marketing initiatives that generated measurable business growth
• Strong skills in market research, member segmentation, and competitive analysis
• Ability to mentor team members and lead strategic initiatives
• Strong project and vendor management experience
• Excellent interpersonal and communications skills
• Excellent strategic thinking, writing, editing, creative direction and project management skills
• Strong analytical skills with experience leveraging data to make decisions
• Strong organization and time management skills with the ability to manage multiple projects simultaneously

Bonus Points if you have:

• MBA or advanced degree preferred
• Experience in financial services, fintech, or highly regulated industries

Competitive pay: $83,317.97 - $124,976.95 annually, dependent on relevant qualifications, plus an annual discretionary incentive plan and benefits package

• The target starting pay for this position is $83,317.97 - $104,147.46 annually, typically within the first half of the range. Actual offers will be based on individual qualifications relevant to the role and will not take an applicant's pay history into account.
• The range above allows our employees room for growth through annual merit and other pay increase during their tenure in the position.

Work Schedule and Location: This is a full-time hybrid position that blends working in office and from home, Monday through Friday, 8:00 am to 5:00 pm (Minimum 40 hours per week). Team members are expected to work onsite two (2) days per week, with the option to work from either our University Branch at 1121 NE 45th St. Seattle, WA or our Corporate Headquarters at 330 Union Ave, Olympia WA. Employees must reside and perform all work in the state of Washington. Scheduling flexibility may be required to meet service needs for this exempt role.

Working from home/hybrid requirements:

• Reliable, high-speed home internet connection
• Private, confidential workspace, away from distractions and other people
• Suitable desk/surface and desk chair

Perks: Here are a few benefits and perks we offer:

• Medical, Dental, Vision, and Life Insurance with Premiums paid by WSECU
• Full-Time Regular employees accrue general leave and sick leave, on a monthly basis
• Part-Time employees accrue general leave, on a monthly basis
• 11 Paid Holidays
• Employer paid Long Term Disability & Long-Term Care plan for Full-Time employees
• Employer paid Long Term Care plan for Part-Time employees
• 401(K) with 8.5% Contribution by WSECU to begin 1st quarter after 1 year of service
• Paid Volunteer Leave
• Tuition Assistance
• Employee Assistance Program & Employee Discounts
• And, you get to work with some awesome people!

WSECU is honored to be recognized as the number one credit union in the state on Forbes magazine's list of best credit unions in Washington. Members are at the heart of everything we do. Their feedback helps us determine our path and knowing that same member feedback led to this recognition is incredibly rewarding.

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We champion our employees' unique differences because we believe diversity is critical to the success of our members and the communities we serve. We're proud to provide a workplace based on equality and do not discriminate based on race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, marital status, or any other legally recognized protected basis under federal, state or local law.

Accommodations are available for applicants with disabilities. If you are an individual with a disability and require a reasonable application to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact 800.562.0999 x11111 or email us for assistance.