Sr Marketing eCommerce Analyst - National Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

The Sr. Marketing Analyst is responsible for managing and optimizing our email deployment processes. The Sr. Marketing Analyst is an integral member of our marketing team, playing a crucial role in ensuring the accurate and timely delivery of email deployments. This role also involves analyzing post-campaign data to improve future strategies and actively communicating insights to key stakeholders. This role requires a deep understanding of email marketing systems, data analysis and a creative approach to developing effective email templates. The Sr. Marketing Analyst will collaborate closely with various stakeholders to meet deadlines and maintain high standards for email deployment. Cross-team collaboration is a key component of this role.

The ideal candidate is a self-starter with email marketing platform experience, possessing a proactive approach, strong communication skills, and the ability to manage multiple projects and tasks simultaneously. They must be well-organized, highly motivated, and passionate about high-quality communication. Thriving on proactively seeking new insights, finding creative solutions, and measuring results, they should be comfortable collaborating and communicating with business partners to ensure alignment and successful execution of agreed-upon objectives.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• Oversee the entire email deployment process, from planning to execution, utilizing platforms like Salesforce. Responsible for patient-facing deployments and supporting internal deployments as needed
• Ensure timely and accurate deployment of emails, adhering to best practices and compliance standards
• Analyze post-deployment email data to identify trends, performance metrics, and areas for improvement, and develop and maintain comprehensive reports to track key KPIs such as open rates, click-through rates, conversion rates, and unsubscribe rates
• Manage and maintain OFT (Outlook Template) files and other creative assets used in email campaigns
• Proactively share insights and recommendations with cross-functional teams and stakeholders to inform future email strategies
• Continuously test and optimize email templates to improve engagement and performance
• Accommodate leadership data requests as needed and regularly communicate with key business partners, including provider marketing, communications, and senior leadership, to ensure alignment and timely delivery
• Stay informed about industry trends and best practices in email marketing and recommend innovative solutions to enhance our email programs
• Utilize project management tools (e.g, Asana) to ensure workflows and projects remain on task
• Quickly learn and adapt to new processes and continuously refine systems and seek innovative solutions
• Understand and adapt to the Optum culture

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of experience in marketing, communications or related field with a solid focus on deployment management and data analysis
• Proficiency in email marketing platforms, particularly Salesforce Marketing Cloud or Adobe
• Knowledge of HTML for email template development
• Demonstrated attention to detail and a commitment to quality
• Demonstrated solid writing/communications skills
• Demonstrated solid organizational skills

Preferred Qualifications:

• Experience with A/B testing to optimize email campaigns
• Familiarity with email deliverability and inbox placement strategies
• Demonstrated solid problem-solving and analytical abilities
• Proven ability to work independently and collaboratively in a fast-paced environment
• Proven to be a self-starter with the ability to balance and execute multiple projects concurrently

Soft Skills:

• Curiosity for continuous learning and ability to apply insights to the business
• Energized by a fast-paced growth-focused organization
• Comfortable working in ambiguous situations and change; able to creatively find solutions to challenges and "cut through the clutter" to get things done
• Flexible in adapting to changing business requirements
• A drive to innovate and consider new approaches

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

The salary range for this role is $59,500 to $116,600 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

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