Channel Marketing Manager

Fortune Brands Innovations, Inc.is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength.

Explore life at Fortune Brandshere.

The Channel Marketing Manager is responsible for the planning and execution of channel marketing strategies to achieve B2B Security P&L objectives. You will be developing channel-specific marketing strategies, planning marketing campaigns, and managing marketing communications. You will be skilled at collaborating with cross-functional teams including Product Management, Sales, Brand, Digital, and Finance. The ideal candidate is a service-driven, highly motivated, creative, and team-oriented professional with strong marketing expertise, an understanding of distribution channels, and insight into the buying journey

Location: Deerfield, IL - hybrid Tuesday, Wednesday, and Thursday

Responsibilities

• Lead the development and execution of the B2B channel marketing strategy, managing the 4Ps to support channel objectives while ensuring alignment across cross-functional stakeholders
• Understand business unit P&L objectives to make sound go-to-market recommendations to drive top and bottom-line growth.
• Collaborate with COE partners to coordinate key trade show and channel events and uncover new strategic opportunities
• Foster channel partner relationships and engagement through targeted training, sales enablement resources, and marketing campaigns
• Develop and execute lead generation and nurturing strategies to drive full funnel marketing support
• Collaborate with sales, product management, and brand execution teams in the areas of:
  • Growth initiatives
  • Program development and implementation
  • Commercialization planning and execution
  • Research including competitive insights and recommendations
  • Presentations and training delivery on new and existing products
• Provide input for brand and merchandising messaging to ensure they align with the overall channel strategy and drive the best possible customer experience within specific accounts
• Determine platforms to ensure sales team has modern marketing tools & techniques to enable sales
• Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with sales and business unit partners.
• Analyze market data, trends, preferences, and competitor behavior to optimize marketing strategies

Preferred Qualifications

• Bachelor's degree in Marketing, Business or related field.
• Minimum of five (5) years of sales, product management, or marketing experience required. Channel Leadership experience preferred
• Demonstrated ability to influence, collaborate and build trust
• Ability to travel up to 25% of the time

Company Description:

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

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