Digital Senior Sales Strategist (LA Times Studios)

Los Angeles Times
100,000 USD-120,000 USD
United States, California, El Segundo
May 27, 2025
The L.A. Times Studios LLC vision is to be the premier studio for groundbreaking and impactful storytelling, setting high standards for excellence in content creation and production. We push the boundaries of traditional media, exploring new formats and platforms to reach diverse and global audiences. By championing innovative ideas and diverse voices, we aspire to create a more connected world through storytelling and events supported by robust revenue streams from advertising sales, branded content, event production, products and business development. Join a team of creative, collaborative and innovative professionals, apply today using the link below. The Senior Digital Sales Strategist will leverage strategic thinking and proven digital practices to achieve and exceed digital sales targets, directly contributing to the organization's business objectives. This position demands a strategic approach to aggressively developing new digital clients and a commitment to implementing strategic growth practices for existing medium to large accounts across the region and country. Responsibilities: Strategically develop new business by identifying and securing client-specific digital advertising opportunities. Collaborate with the LA Times Studios account executives to expand digital solution opportunities with existing customers Maximize revenue through a consultative sales approach, with the ability to represent solutions across the full portfolio of products: programmatic display, audio and video, CTV/OTT, SEO, SEM, paid social, targeted email, and native advertising Identify customer needs through pre-call planning, utilization of marketing resources, competitive analysis, and customer feedback, to connect meaningful media solutions across our advertising portfolio Maintain adherence to internal processes and reporting to ensure that all aspects of campaign management are executed correctly to achieve business objectives within the LA Times Studios CRM platform. Utilize extensive understanding of the account base and related industries to help identify trends and patterns within specific verticals to help develop tailored digital advertising strategies & solutions. Work collaboratively across the organization to build meaningful cross-platform new and existing client solutions based on client needs. Resolve customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management Maintain current professional and technical knowledge by attending educational workshops and reviewing professional publications. Required to attend internal meetings, training, and skill development workshops Utilize LA Times Studios' support and account management teams to maximize sales efforts and optimizations. Participate in special projects and perform other duties as assigned Requirements: Bachelor's Degree in Advertising, Marketing, Communications, and 5+ years of digital sales experience required OR 7+ years of digital sales experience Possesses an expert level of digital sales knowledge Ability to research digital advertising clients and target prospective new clients Must attend 2 - 4 networking conferences and events, approaching and fostering new contacts whenever the situation fits Must have a proven track record of quota achievement Working knowledge and experience using a CRM and Google products to manage day-to-day activities Ability to excel in a highly competitive environment and adaptability to a rapidly evolving media landscape Effective relationship-building skills Excellent analytical, written, oral communication, and presentation skills Self-starter, possesses high energy, creativity, and analytical skills Requires reliable transportation Preferred Qualifications: New business development experience and growing annual digital revenues above 2 million are a plus Media industry knowledge is a plus Publisher industry knowledge is a plus Campaign fulfillment knowledge of DSPs, paid search, and paid social is a plus. The L.A. Times Studios, LLC is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive. This Privacy Notice for L.A. Times Studios, LLC sets forth how we will use the information we obtain when you apply for a position with us. The pay scale the Company reasonably expects to pay for this position at the time of the posting is $100,000 to $120,000 and takes into account a wide range of factors including but not limited to skill set, experience, training, licenses, certifications, and other business or organizational needs. Compensation will be determined based on the above factors along with the requirements of the position. At the L.A. Times Studios, LLC, it is not typical for an individual to be hired at or near the top of the range for the role. We recommend adding our applicant tracking system domain (@dayforce.com) as a safe sender or contact, sometimes these emails get filtered to candidates' spam folders.