Associate Manager-Central Marketing

At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers who leverage cutting-edge fiber internet technology to strengthen communities. We are dedicated to excellence, which drives us to succeed together, creating a better world through meaningful connections. Ready to make an impact?

The Associate Manager - Central Marketing is responsible for the planning, development and execution of TDS's strategic and tactical marketing initiatives. This includes campaigns that support new customer acquisition as well as nurturing existing customers. These activities will drive sales to meet company objectives for market penetration, gross adds and revenue targets.

The Associate Manager - Central Marketing leads, develops, implements and manages commercial lead generation and promotional campaigns across TDS markets using traditional and digital marketing tactics. This includes planning and coordinating of events, submitting job requests, creative proofing, and campaign execution. This role will be a key resource for the team in monitoring tactical success and reporting on initiatives. They will serve as a supporting role to the marketing organization.

In addition, The Associate Manager - Central Marketing will manage other projects of medium scope programs to drive new customer acquisition and increase market penetration. This may include working with Product Management to develop special offers and working with peers to create market-specific campaign strategies. This position will be responsible for developing strategic and tactical marketing initiatives to support these programs and will be responsible for analyzing these initiatives for success, including collaborating within the team to find opportunities for improving results.

The role will provide ongoing operational support for the use and enhancement of marketing and sales automation technologies, such as Salesforce. This includes process and list development, as well as hands-on work within our CRM and Marketing Automation software for commercial marketing initiative support.

This position is expected to maintain and understand TDS market areas along with product availability and competitive threats. This role will work with all functional areas such as marketing, sales and product management to help facilitate sales and access market opportunities.

Manage commercial lead generation strategies.
• Schedule and manage creation of new marketing materials
• Oversee writing, design and production of materials
• Manage commercial marketing expense budget
• Event coordination support
• Manage direct mail campaigns as needed
• Analyze data from marketing tests
• Develop and distribute monthly marketing analytics reporting
• Create and manage special programs to improve customer acquisition:
  • Plan and budget marketing activities to meet goals
  • Schedule and oversee creation of marketing materials (including printed materials but also management of digital properties to support programs)
  • Manage relationships with vendors
  • Analyze effectiveness and profitability
• Assist with the development of new programs to increase results and meet company goals.
• Interact with sales and marketing leaders to help create, manage and implement marketing and sales tactical plans.

Required Job Qualifications

• Bachelor's degree (or higher) OR 4+ years professional work experience.
• 4+ years' experience in marketing or advertising.

Other Qualifications

• Understanding of how to analyze sales and marketing initiatives for success, profitability, retention, and customer satisfaction.
• Well-developed conceptual thinking skills including good intuition and the ability to make educated decisions based on customer needs.
• Excellent teamwork skills and ability to work with employees at all levels.
• Outstanding written and verbal communication skills.
• Strong Excel and Office Suite skills, knowledge of CRM or Marketing Automation Software a plus.
• Successful experience in project management, product management, and process administration.

Physical Demands and Work Environment

While performing the duties of this job, the associate is regularly required to sit, stand, write and operate a computer keyboard, standard office equipment and telephone. The associate regularly communicates with customers. The associate is frequently required to move about and reach for items. The associate may occasionally lift and/or move up to 25 pounds. The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

Do you meet the Required Qualifications but are unsure if your experience aligns with the Other Qualifications? We encourage you to apply! Research shows that many candidates hesitate to apply unless they meet 100% of the qualifications, even when they possess the skills and experience needed to succeed in the role. Experience and skills come in many forms, and they may not always match exactly what's listed on paper, but they can still lead to success. If you meet the Required Qualifications and believe you have the potential to thrive in this role, we encourage you to apply today!

Benefits

We believe in taking care of our team, which is why we offer comprehensive benefits to support your health, financial well-being, and overall happiness. Join us and experience a work environment where your well-being is a top priority!

Associates scheduled to work 20 or more hours per week have access to:

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Life Insurance
• 401(k) Plan
• Generous Vacation & Paid Sick Leave
• Seven Paid National Holidays & One Floating Holiday
• Paid Parental Leave (6 weeks after 12 months of employment)
• Adoption & Surrogacy Assistance
• Employee Assistance & Wellness Programs

Associates working 30 or more hours per week additionally have access to:

• Short-Term & Long-Term Disability
• TDS Service Discounts
• Education Assistance
• Paid Volunteer Time

In addition to these benefits, all associates will have the opportunity to participate in our Associate Resource Groups, which are designed to encourage community and facilitate professional development. To learn more, click here.

Who is TDS Telecom?

TDS Telecom provides high-speed internet, TV entertainment, and phone services to a diverse range of communities, including small to mid-sized urban, suburban, and rural areas across the U.S. With over 50 years of experience, TDS is committed to building and expanding fiber optic networks that bring cutting-edge connectivity to neighborhoods nationwide. Serving over 1 million connections, our mission is to create a better world by delivering innovative communication solutions that enhance the way people live, work, and connect. Visit tdstelecom.com to learn more!

At TDS, we are committed to Equal Employment Opportunity (EEO) and value the difference of backgrounds, experiences and perspectives in our workforce. We consider all qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.

Pay Transparency

The listed pay range reflects the minimum and maximum base salary. Actual offers will be based on factors such as skills, qualifications, experience, location, and role-specific competencies. Some positions may also offer additional compensation, such as bonuses or equity awards.