Market Development Manager, AgChem

Part of Eastman's Care Solutions Division, the AgChem Market Development Manager partners with Product and Sales teams to develop and evaluate innovation concepts for agricultural customers. They lead market-facing projects through the Stage-Gate process and serve as a marketing subject matter expert as needed. The MDM drives sustainability solutions specific to the AgChem segment, executes and monitors market segment plans for effectiveness, and acts as an expert and coach in Eastman's EBME framework (Enabling Business and Marketing Excellence).

• Contributes to the development of Addressable Market Maps and offers through segment cross-functional teams.
• Responsible for determining best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executes the plan (either directly or indirectly) and monitoring its effectiveness.
• Leads or supports growth projects as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed.
• Establishes and tracks metrics to ensure post launch efforts are contributing to segment's strategy and performance; provides recommendation to Marketing leaders if changes are needed.
• Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE) with Product Manager and Technology.
• Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch.
• Interfaces with leverage points through the value change to identify potential product and application opportunities and shares those with the segment teams.

Traits and Behaviors:

• A deep curiosity and inquisitiveness about customers and markets.
• Ability to balance strategy with the day to day details to execute high-quality choices quickly.
• Desire to collaborate with other functions to ensure that decisions consider the implications across products, businesses and value streams.
• Deep desire for continuous learning.
• Increasing capability in critical thinking and decision making skills.
• Developing financial and business acumen.

• Bachelor's Degree in technical or marketing discipline is required. MBA degree preferred.
• 5+ years prior experience in marketing or product marketing.
• Must have had a customer facing role or other commercial experience prior to this role.

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