Senior Multimedia Marketing Specialist

Job Description:

PRIMARY FUNCTION:

Contributes to the achievement of VACU's strategic goals by producing, managing, and delivering multimedia content across multiple platforms to support marketing and member engagement efforts.

JOB DUTIES AND RESPONSIBILITIES:

• Create digital assets for multimedia projects, including video, audio, motion graphics, and animation

• Coordinate video and audio production to ensure smooth execution and adherence to brand and strategic objectives, as well as coach and motivate on-camera talent

• Lead post-production efforts, including editing, color correction, sound design and mixing, and final asset delivery

• Develop and manage deployment of static and video digital signage assets for in-branch and highly-visible sponsorship placements

• Manage audio recording and mixing for enterprise phone messaging system

• Collaborate with Copywriters and other Creative team members to develop creative strategies, concepts, and design direction to produce the strongest creative work possible

• Partner with creative and strategy team members to develop videos, animations, podcasts in support of product marketing, financial education, social media content, and other purposes

• Manage in-house creative studio space, production equipment, and file organization

• Be a team player, able to work within budgets and tight deadlines on multiple projects in a fast-paced environment

• Mentor and collaborate closely with a junior digital designer

• Present and provide strategic rationale for creative ideas to our internal partners and nimbly make thoughtful revisions in response to feedback

• Develop and deploy content for the intranet to keep employees informed of marketing updates and brand guidelines

• Understand credit union products and services and be able to effectively communicate them with members, employees, and others

• Ensure all work is effective, accurate, and aligns with the VACU brand while pushing creative to a higher level

• Work directly with VACU executive and board leadership on high-level video projects and represents VACU at external events where video production is required

• Comply with all published enterprise level policies and procedures including, but not limited to, Risk Management policies.

• Complete all required, ongoing enterprise level training including, but not limited to BSA, OFAC, and Information Security.

• Report all Risk Management Policy violations in accordance with policy.

Performs other duties may be required and assigned by the supervisor.

JOB QUALIFICATIONS:

• 7+ years of video and audio production experience, in an agency or in-house creative role

• Experience with financial brands or other highly-regulated field is preferred

• Proficiency in industry-standard software like Adobe Creative Suite and MS Office

• Advanced knowledge of motion graphic and video/audio editing principles and software, like Adobe After Effects/Premiere Pro/Audition

• Knowledge of camera operation and lighting setups

• Proven creative ability with an exceptional portfolio website that includes long- and short-form video and animation examples

• Podcast experience a plus

• Experience with digital signage management software, like OptiSigns

• Strong understanding of storytelling principles and narrative techniques for video and audio content

• Strategic thinker with the ability to see the big picture, as well as the detailed production aspects of a job

• Ability to present and sell creative ideas, with a solid understanding of marketing and advertising principles

• Excellent time management and organizational skills

• Exceptional attention to detail and able to work on multiple projects simultaneously

• Up-to-date with marketing/advertising trends and popular culture

• Ability to thrive in a collaborative team environment and adapt to changing priorities

Minimum Education and Experience:

College degree in film/video production, multimedia design, advertising, digital media, or related field. Sufficient years of demonstrated experience in video/audio production and graphic design.

PHYSICAL REQUIREMENTS:

This job requires the ability to sit for long periods of time. This job requires occasionally lifting up to 20 pounds.