MGB Neurosurgery Marketing Co-Op

Education
High School Diploma or Equivalent required

Can this role accept experience in lieu of a degree?
No

Licenses and Credentials

Experience
No experience required

Knowledge, Skills and Abilities
- Must be reliable and punctual.
- Good time management skills.
- Strong oral communication skills.
- Ability to take and follow direction.
- Willingness to learn.

General Office Duties of Printed/Electronic Materials

Streamlines and assists with the department's creative development and management of the web site, related e-marketing efforts, announcements, press releases and all printed marketing materials for the department according to department strategy and within BWH Marketing and Planning and BWH Communication & Public Affairs departments' guidelines to create visually compelling materials that meet audience information needs.

Demonstrates excellent writing, editing and oral communications skills to ensure marketing material and web content are grammatically correct, effective and appropriate for both clinical and research sections of the department.

Responsible for constantly updating & maintaining all printed and electronic materials/content for the department to ensure accuracy and usefulness. Identifies gaps and areas for development and plans for archiving or deleting outdated content. Responsible for collecting material and preparing the Neurotransmitter, our internal department newsletter.

Maintains an annual calendar in regards to printed material, email marketing campaigns and other advertisements to ensure that a constant marketing strategy occurs to build on name recognition and overall department brand awareness.

Maintain Relationship with BWH Marketing and External Vendors

Works with BWH Marketing and external vendors to determine & implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies.

Gathers requirements from BWH Marketing and BWH Communication & Public Affairs, or other areas within the hospital when necessary, and develops web pages, templates, page elements, landing pages, e-mail templates, graphics, banners, and other graphic materials for use in printed and online advertising and promotion.

Partner with Neuroscience divisions and represent the department of Neurosurgery in marketing efforts both internally and externally; advocates for representation and content creation published within MGB.

Maintain BWH Neurosurgery, BWH Neurosciences Website and Internal Sites

Uses strong technical skills in writing and implementing clear, effective web pages and online solutions using the hospital's content management system (Interwoven TeamSite) and web design software to improve the department's intranet and internet sites in order to make them appealing for use by the three major key groups: patients and family members, research collaborators and potential donors.

Assist with testing and troubleshooting external and internal website issues (e.g., link-checking, video operations, code mapping, email distribution applications).

Collaborate with institutional contacts to update all media platforms associated with the department of Neurosurgery including Brigham on a Mission, Alumni newsletter, etc.

Maintain Social Media Platforms

Researches new digital features, tools and trends and, as appropriate, makes recommendations for their use.

Identifies and collects social media appropriate stories and promotions to be uploaded by BWH Communication & Public Affairs on corporate social media outlets. Oversees social media output and delegate tasks accordingly to Communications and Web Specialist

Collaborates with diverse BWH Neurosurgery staff members for equitable representation of department; leads and presents marketing material strategies to taskforce for members of committee and assigns/delegates tasks accordingly to ensure inclusivity of BWH Neurosurgery

Oversees preparation and outline of outgoing media posts slated for upcoming week with Web & Communications Specialist to ensure promotion of departmental initiatives

Assists in Planning of Events

Assists in the planning and execution of academic conferences as well as patient education, charitable giving, and departmental events.

All other duties as assigned.Physical Requirements

• Standing Occasionally (3-33%)
• Walking Occasionally (3-33%)
• Sitting Constantly (67-100%)
• Lifting Occasionally (3-33%) 20lbs - 35lbs
• Carrying Occasionally (3-33%) 20lbs - 35lbs
• Pushing Rarely (Less than 2%)
• Pulling Rarely (Less than 2%)
• Climbing Rarely (Less than 2%)
• Balancing Occasionally (3-33%)
• Stooping Occasionally (3-33%)
• Kneeling Rarely (Less than 2%)
• Crouching Rarely (Less than 2%)
• Crawling Rarely (Less than 2%)
• Reaching Occasionally (3-33%)
• Gross Manipulation (Handling) Constantly (67-100%)
• Fine Manipulation (Fingering) Frequently (34-66%)
• Feeling Constantly (67-100%)
• Foot Use Rarely (Less than 2%)
• Vision - Far Constantly (67-100%)
• Vision - Near Constantly (67-100%)
• Talking Constantly (67-100%)
• Hearing Constantly (67-100%)