Director of Strategy, Content

Adobe Inc.
United States, New York, New York
Apr 19, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! TheDirector of Strategy, Contentis a pivotal leadership role responsible for defining and executing atransformational business strategythat evolves our Adobe Stock, Express and Firefly content strategyfor theAI era. This leader will drive amulti-year strategic visionthat balancesinnovation with foundational business principles, ensuring that our content strategy remains relevant, scalable, and aligned with emerging market opportunities. We seek astrategic leaderwith aproven track record of leading large-scale business transformations, ideally within digital media and content, but most critically, with the ability to architect and implement a future-focused content strategy. This individual mustbridge established content methodologies with AI-driven opportunities,while maintaining business viability. This role requires adata-driven, pragmatic, and forward-thinking problem solverwho thrives in dynamic and evolving environments, excels in stakeholder communication, and has a strong track record of mentoring andleading high-performing teams. The Director will oversee a team of20-25, working closely across the organizationtoalign content strategies with Adobe-wide objectives. This position will play a key role in executive communications, ensuring alignment with broader business planning processes. What you'll Do Define and drive a multi-year content transformation strategythat aligns with business goals andpositions the company for success in an AI-driven future. Lead high-impact critical initiatives, including content diversification, business model evolution, and the adoption of AI-driven content approaches. Identify and develop new business opportunitiesby assessing content expansion strategies, licensing, partnerships, and production models. Develop and implement innovative content sourcing strategiesthat provide a valuable and sustainable supply of diverse content for global customer needs. Establish and track key business impact metrics, ensuring that content initiatives deliver measurable outcomes. Shape content strategy for customer-facing platforms, marketing initiatives, and enterprise client engagements, ensuring relevance and user engagement. Lead initiatives to create earningopportunities within a creator network, including innovative crowdsourcing engagements. Lead and mentor teams, fostering a culture of accountability, innovation, and cross-functional collaboration. What you need to succeed 10+ years of leadership experience in business transformation, digital media, or content strategy, with a proven ability to define and execute large-scale strategic initiatives. Proven experience in building and executing transformational business strategies, particularly in evolving both established and new businesses for new paradigms (AI, digital media, etc.). Strong analytical mindset with expertise in operational analyticsand data-driven decision-making. Ability to identify and drive new growth opportunitiesthrough innovative content sourcing, licensing, and acquisition strategies. Deep understanding of digital content ecosystems, including images, video, 3D, and audio, with expertise in balancing creative and commercial considerations. Experience integrating technology into content strategy, ensuring alignment with business goals while maintaining creative and ethical standards. Strong leadership and team management skills, with a track record of mentoring teams, fostering innovation, and driving organizational change. Excellent communication and executive stakeholder management skills, with the ability to influence cross-functional teams and executive leadership. Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email, accommodations@adobe.com or call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $178,900 -- $310,300 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.