Content Creator-Hybrid

Bright Horizons Children's Centers
life insurance, vision insurance, 401(k), retirement plan
United States, Massachusetts, Newton
Jan 09, 2025
The Content Creator plays a vital role in writing, publishing and maintaining content that supports Bright Horizons' mission and goals. This position is responsible for creating industry-related blog posts and copy for landing pages, as well as updating and publishing webpages, including videos, podcasts and webinars and for helping the company reach our target audience by delivering both useful and appealing online information about our company and our services. Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world's best companies to provide services that help employees perform their best and support families to thrive both personally and professionally. Responsibilities: Content Creation: Develop compelling content, including blog posts, articles, and newsletter copy. Onsite video content creation as needed to support key brand events for social media use. SEO optimize and refresh existing content Conduct keyword research and identify content gaps Collaborate with internal stakeholders to create content that aligns with marketing and business objectives. Stay up-to-date on industry trends and best practices in digital marketing and content creation. Copywrite content as needed for primary digital assets email and digital newsletter copy. Website Creation: Maintain and update Bright Horizons' resources hubs, ensuring that it is visually appealing, optimized for search engines and has proper CTAs. Manage website content, including adding, editing, and removing pages. Edit creative assets (CTAs, image or text) on the website to improve user experience Liaise with internal stakeholders on the content to uphold publication standards Acquire strong knowledge of site standards, modules, templates, and widgets Collaborate with primary stakeholders to increase publishing velocity Qualifications: Bachelor's Degree in Marketing, English, Journalism or related field - Required 3 years of experience with content creation and website management - Required At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position. Additional Job Requirements Writing, editing, and proofreading experience is a must Strong videography skills with ability to capture candid moments Knowledge of visual storytelling, sound and light, and basic editing abilities Portfolio of published content Experience with Content Management Systems (Sitecore a plus) Basic knowledge of HTML and SEO An ability to fact-check long-form content pieces Time-management skills For onsite social video content creation, key skills include: strong videography skills, adaptability to changing environments, quick decision-making, excellent communication to collaborate with onsite teams, knowledge of social media platforms, visual storytelling, basic editing abilities, understanding of lighting and sound, ability to capture candid moments, and a keen eye for detail to ensure high-quality content is produced on location Benefits: Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements: Medical, dental, and vision insurance 401(k) retirement plan Life insurance Long-term and short-term disability insurance #indcc Life at Bright Horizons: Our people are the heart of our company. Because we're as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us. HAVING TECHNICAL ISSUES WITH YOUR APPLICATION? Contact us at bhrecruit@brighthorizons.com or 855-877-6866. Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO - English and EEO - Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA). Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.