Director, Marketing Analytics-Remote

Bright Horizons Children's Centers
life insurance, vision insurance, parental leave, paid holidays, sick time, 401(k), retirement plan
United States, Massachusetts, Newton
Jan 07, 2025
Supporting the Enterprise Marketing department at Bright Horizons, and reporting to the Senior Director, Marketing Analytics, this role will help elevate marketing analytics practice and drive growth across multiple lines of business (LOBs). Join our growing Marketing Analytics team and help create a center-of-excellence for data-driven marketing. Bright Horizons is trusted by families and employers around the world for high-quality childcare and early education, back-up care, and workplace education. We partner with some of the world's best companies to provide services that help employees perform their best and support families to thrive both personally and professionally. You are an experienced analytics professional with expertise in deep-dive data analysis, data visualization, and automated dashboard reports. You understand marketing and know how to assess its performance. You have a consulting mindset; you partner across the organization to understand stakeholder learning objectives, data availability, and how to answer tough questions. You thrive on large complex datasets and enjoy high-impact data projects. You know how to communicate with leaders in Marketing, Product, IT, Operations, etc. You can lead a small team, but you are not afraid to roll-up your sleeves and get into details.You are comfortable working with remote teams across the US, UK, and India, during EST business hours. Responsibilities: Coach the analytics staff to optimize production efficiencies, data management, data models, data visualization, conclusions, recommendations, and identify opportunities. Support detailed weekly reviews of overall pipeline health, including identification of new trends or changes that could impact growth potential or acquisition funnel efficiency. Lead ad-hoc analysis and consolidate findings into actionable insights. Build and iterate automated dashboards that highlight opportunities in LOB performance. In partnership with IT, own data and analytics tools, marketing data hygiene/QA, and roadmap development (connecting data points to develop more robust analyses). Parter with the channel-focused Marketing Analytics Managers to develop attribution models and support analysis for rigorous A/B testing. Advance the use of statistics, data science, and AI for impactful analysis. Embrace company values and HEART principles. Model leadership and teamwork. Qualifications: Bachelor's Degreeis required, Master of Business Administration, Business Analytics, Data Science, Mathematics, Finance, or Marketingis preferred 8+ years of Marketing analytics experience in a large corporation or agency/consulting role At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position. Additional Job Requirements Demonstrated success driving business impact through analysis in a corporate environment Demonstrated success in managing complex reporting and data structures Advanced skills in Excel, with knowledge of when it's not the right tool for the job Deep expertise with SQL Deep expertise with BI tools and data visualization (Looker, Tableau, Qlik, or similar) Knowledge of statistics, data science, and/or modeling techniques (Python, R, or similar) Nice-to-have: Knowledge of Google Analytics, Advertising Performance, and Marketing Automation, Salesforce CRM, CDP, or A/B testing of digital channels Salary/Hourly Rate and Other Compensation Disclosures: The annual salary for this position is between $130,000 to $140,000. annually. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. This position is also eligible for 10% bonus and of $10,000 Restricted Stock Units. Benefits: Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements: Medical, dental, and vision insurance 401(k) retirement plan Life insurance Long-term and short-term disability insurance Also, depending on hire date and subject to applicable eligibility requirements, new employees in this role receive up to: 40 hours of paid sick time per year, 120 hours of paid vacation time per year, 6 weeks of paid parental leave, and 10 paid holidays annually. Deadline to Apply Information: This posting is anticipated to remain open until 2/6/2025 #indcc Compensation Range: $130,000-$140,000 per year Life at Bright Horizons: Our people are the heart of our company. Because we're as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us. HAVING TECHNICAL ISSUES WITH YOUR APPLICATION? Contact us at bhrecruit@brighthorizons.com or 855-877-6866. Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO - English and EEO - Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA). Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.