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Head of Global Social Media (Urban Decay)

L'Oreal USA, Inc
United States, California, El Segundo
Dec 22, 2024

Job Title: Assistant Vice President- Social Media

Brand: Urban Decay

Location: El Segundo, CA

Calling all Beauty Industry Disruptors and Social Media Mavens!

Urban Decay seeks a dynamic and strategic Assistant Vice President to lead our Global Social Media team at Urban Decay into a new era of digital engagement and entertainment. If you thrive at the intersection of relationship building, data-driven strategies, and creative storytelling, this is your chance to make a real impact. We're not just looking for someone to lead our TikTok and IG but also to lead influencers; we want a visionary leader who can build a powerful community of advocates, amplify our brand message, and drive authentic engagement across social media.

About You:

You're a high-performing and empathetic leader inspiring teams to achieve extraordinary outcomes.. You're a natural connector with a deep understanding of the influencer landscape. You're obsessed with social media trends and possess an innate ability to identify and cultivate meaningful partnerships. You're a strategic thinker, able to translate data into actionable plans that drive measurable results. You're a natural leader, You're not afraid to challenge the status quo and experiment with new approaches. You're a true Urban Decay baddie - anti-bland, authentic, kind and always pushing the envelope.

What You'll Do:

  • Team Leader:Mentor and develop a high-performing team, empowering them to excel in the ever-evolving landscape of influencer marketing.
  • Architect of Influence:Develop and implement a comprehensive advocacy and influencer strategy that aligns with Urban Decay's overall brand vision.
  • Relationship Builder:Cultivate and manage relationships with key influencers, brand ambassadors, and media partners.
  • Storyteller:Craft compelling narratives that resonate with target audiences, leveraging the power of influencer voices to amplify brand messaging.
  • Data-Driven Strategist:Analyze data to identify key performance indicators, optimize campaign performance, and measure the impact of influencer activations.
  • Trendsetter:Stay ahead of the curve, identifying emerging social media trends and developing innovative influencer marketing strategies.
  • Collaboration Champion:Partner with cross-functional teams, including marketing, creative, and product development, to ensure seamless integration of advocacy and influencer initiatives.

What You'll Need:

  • 10+ years of experience in influencer marketing, social strategy leadership role
  • Proven track record of developing and implementing successful influencer marketing campaigns.
  • Deep understanding of social media platforms and their respective influencer ecosystems.
  • Strong relationship-building and communication skills.
  • Excellent project management and organizational skills.
  • A passion for makeup and a deep understanding of the Urban Decay brand and competition set.
  • A Bachelor's degree in a related field (Master's degree preferred).

Salary Range: 150k-210k base + bonus

Ready to ignite the conversation and amplify the Urban Decay voice?

If you're a passionate advocate for beauty, a data-driven strategist, and a true innovator, we want to hear from you. Apply now and let's build something extraordinary together! For further details and to formally apply, please visit loreal.com/careers.

This job description provides a general overview of the position. Please note that specific responsibilities and requirements may vary. This posting is not legally binding.

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