Senior Demand Generation Specialist

PTC
United States, Massachusetts, Boston
121 Seaport Boulevard (Show on map)
Dec 20, 2024
Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. Your Impact We are seeking a Senior Demand Generation Specialist to help develop, execute and optimize inbound and outbound campaign strategy designed to create full funnel leads for PTC Kepware software. As part of a dynamic and fast-paced shared services marketing team, you'll have the opportunity to shape programs aimed at building our brand and driving demand for our Kepware business that serve various engineering industries. Creating brand awareness and customer interest Kepware, you'll be a key player in driving the success of our Kepware business. Day-To-Day: Collaborate with the cross-functional marketing team to design, execute, and optimize demand generation campaigns, including email, PPC, social media, ABM, third-party content syndication, podcasts and virtual events. Work closely with product marketing and content teams to identify and develop new content that aligns with demand generation themes and supports campaign objectives. Partner with the SEO and web teams to drive lead generation and boost brand awareness through keyword research, content creation, technical SEO optimization, and link-building strategies to attract qualified organic traffic. Monitor and analyze campaign performance metrics, providing regular performance reports and quarterly readouts to key stakeholders. Collaborate with sales to review ongoing campaign tactics and gather feedback on lead quality to enhance campaign effectiveness. Drive revenue growth by optimizing e-commerce sales strategies, including online chat enhancements, targeted email campaigns, and website optimization. Improve website chat functionality and sequences to enhance user experience and increase conversion rates. Localize central marketing campaigns to maximize global conversion rates through preferred distributors. Preferred Skills and Knowledge: Exceptional written and verbal communication skills. Ability to manage multiple projects simultaneously. Strong track record of consistently meeting deadlines with high-quality work. Preferred Experience: Proven experience in software companies. Experience creating and delivering presentations for executive-level audiences. Background in e-commerce, with a focus on driving online performance. Hands-on experience deploying email campaigns, conducting optimization testing, and managing PPC strategies. Experience working with third-party media, distributors, and channel partners. Proficiency in Google Analytics for tracking performance and generating insights. Experience using Salesforce and Qlik for CRM and data analysis. Familiarity with marketing technologies such as 6Sense, Motiva AI, and PathFactory is highly desirable. Basic Qualifications: Bachelors degree 3-5 years experience in marketing or demand generation At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you. If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us? We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here."