Senior Vice President, Market Research

Senior Vice President, Market Research

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

The SVP of Market Research will lead the market research function within the marketing department, driving insights that inform brand strategy, positioning, and customer understanding. This role will collaborate with cross-functional teams to ensure that research findings align with business objectives and enhance the company's competitive advantage. This HYBRID role is located in New York, NY.

In this role, you'll make an impact in the following ways:

• Develop and implement the market research strategy to support the company's marketing goals and objectives. -
• Insight Development: Analyze market trends, consumer behavior, and competitive landscape to provide actionable insights that inform brand positioning and marketing strategies. -
• Brand Studies: Oversee the design and execution of brand studies to evaluate brand health, perception, and equity. -
• Persona Development: Lead efforts to create detailed customer personas based on qualitative and quantitative research, ensuring alignment with target market segments. -
• Data Analysis: Utilize advanced data analysis techniques to interpret complex data sets, delivering insights that drive decision-making.
• Cross-Functional Collaboration: Work closely with product development, sales, and marketing teams to ensure research findings are integrated into broader business strategies.
• Stakeholder Engagement:** Present findings and insights to senior leadership and other stakeholders, translating research outcomes into strategic recommendations.
• Budget Management:** Oversee the market research budget, ensuring efficient allocation of resources for research initiatives.

To be successful in this role, we're seeking the following:

• Proven experience in market research, with a strong background in quantitative and qualitative methodologies.
• Prior experience in a leadership role within a marketing or research function.
• Strong analytical skills with the ability to derive insights from complex data.
• Excellent communication and presentation skills, capable of conveying research findings to diverse audiences.
• Demonstrated ability to lead and inspire a team while collaborating across departments. - Familiarity with market research tools and software.
• A bachelor's degree in marketing, business, social sciences, or a related field; an advanced degree (MBA or similar) is preferred.

#LI-Hybrid

At BNY, our culture speaks for itself. Here's a few of our awards:

• America's Most Innovative Companies, Fortune, 2024
• World's Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024
• "Most Just Companies", Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg's Gender Equality Index (GEI), 2023

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $119,000 and $221,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.