Demand Generation Manager

Bright Horizons Children's Centers
life insurance, vision insurance, parental leave, paid holidays, sick time, 401(k), retirement plan, remote work
United States, Massachusetts, Newton
Jan 10, 2025
The Demand Generation Manager is responsible for planning and executing innovative digital marketing campaigns to enhance brand awareness and drive employee engagement. This role involves collaborating with various internal and external stakeholders to leverage technology, email marketing expertise, and content-driven strategies to achieve business growth. This position is open for Remote, work from home opportunity. Bright Horizons EdAssist is a leading provider of workforce education programs that future-proof organizations by building employee skills. We know the best organizations are fueled by people inspired by their jobs and professional possibilities. We help top employers around the country provide that inspiration, with affordable, targeted, and guided education programs that build professional futures. Our goal is to create pathways and learning opportunities that align employees' career goals to organizational skills needs, addressing engagement, filling talent gaps, and transforming workforces to be ready for the future. Responsibilities: Email Strategy: Develop and manage email marketing strategy, focusing on audience reach, messaging, segmentation, testing, and growth. Stakeholder Collaboration: Serve as a key stakeholder for the team, working with other business lines on calendar alignment, cross-promotion, and identifying new opportunities. Campaign Development: Partner with the director to strategize, design, and develop digital campaigns and assets aimed at increasing B2E (Business-to-Employee) participation. Email Automation: Working in partnership with marketing operations to optimize and expand email journeys using automation, ensuring the best next action for specific learner segments. Data-Driven Insights: Collaborate with reporting and analytics teams to inform decision-making and uncover insights and opportunities for improvement. UX Improvement: Act as a liaison for all digital platform user experiences, tracking and enhancing conversion rates in collaboration with internal and external vendors. Website Analytics: Manage platform metrics reporting providing feedback and suggestions for higher conversion and engagement. Qualifications: Candidates must pass required state and company background checks, and meet state and company minimum education and experience requirements: Bachelor's Degree is required. A degree in Business, marketing, analytics is preferred. 5 years of digital marketing management with examples of revenue growth is required. Data driven mindset, constantly looking for opportunities to optimize and grow. Ability to gather and interpret a broad spectrum of digital data to inform strategies and tactics. Strong team player and collaborator. Excellent written and verbal communication skills. Experience with "Writing for the Web" techniques to support on-screen consumption. Proficient in Excel, Word, PowerPoint and Adobe Creative Suite. Experience with Salesforce Marketing Cloud and Sales Cloud, D365, Qlik, GA4, Monday.comencouraged At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position. Salary and Other Compensation Disclosures: The annual starting salary for this position is between $85,000 - $90,000 annually. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business factors. Benefits: Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements: Medical, dental, and vision insurance 401(k) retirement plan Life insurance Long-term and short-term disability insurance Also, depending on hire date and subject to applicable eligibility requirements, new employees in this role receive up to: 5 days of paid sick time per year, 10 days of paid vacation time per year, 6 weeks of paid parental leave, and 9 paid holidays annually. Deadline to Apply Information: This posting is anticipated to remain open until 1/31. Life at Bright Horizons: Our people are the heart of our company. Because we're as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us. HAVING TECHNICAL ISSUES WITH YOUR APPLICATION? Contact us at bhrecruit@brighthorizons.com or 855-877-6866. Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO - English and EEO - Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA). Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.