Marketing Specialist

EMPLOYER: APPLE INC

JOB TITLE: Marketing Specialist

JOB DESCRIPTION: APPLE INC has the following available for Marketing Specialist (REQ# 200582475) in Culver City, California. Responsible for active day-to-day management of search engine marketing (SEM) campaigns for multiple Apple Services businesses. Develop campaign strategies, initial campaign setup, in-market optimizations, track creative/copy needs, and deliver performance reporting. Partner with counterpart channel specialists, marketing strategists, internal creative teams, measurement, analytics, and marketing stakeholder teams to deliver end to end execution and performance management of paid search campaigns. Actively manage and optimize paid search marketing campaigns, with primary responsibility for several lines of business. Generate keyword builds, analyzing search query reports for new opportunities, craft performance-optimized ad copy, analyze landing page experiences and conversion funnels, and make enhancements where possible. Work with the data and operations team to manage trafficking and tagging of campaigns to best track performance. Regularly reviewing campaign structure and performance both within search management platforms (i.e., Google Ads, SA360, Microsoft Ad Center, Marin) and via internal reporting dashboards. Manage campaign budget trackers, focus on staying on budget and forecast quarterly costs and reconcile any discrepancies. Demonstrate clear and detailed understanding of search marketing, while delivering strategic campaigns to successfully hit directed KPIs. Validating campaign performance through strategic testing will be vital in creating successful storytelling around the value of paid search PPC buying practices. Working with campaign strategy and analytics leads will also be imperative. This role will also need to prepare and present campaign performance reports to internal stakeholders. Domestic Travel Required 10%.

APPLY: Submit resume online at https://jobs.apple.com/en-us/details/200582475.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $108,200 - $165,200/yr. and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits: https://www.apple.com/careers/us/benefits.html. 

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an Equal Employment Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities.